Friday, September 30, 2011
Karl Greenberg, September 30, 2011, 9:45 AM
  • New Ad Push For Chili's The New York Times

    A new ad for QSR chain Chili's has a romantic tone as 20-something office worker asks his coworker out on a date to the restaurant. When she responds it's the voice of blues singer John Lee Hooker singing, "I love that talk, when you talk like that, you knocks me out, right off of my feet." The effort, by Hill Holliday, Boston touts Chili's $20 dinner for two.

    Chili's is revamping with new menu items, a new logo, and a restaurant redesign scheme in 61 of the 1,299 Chili's outlets in the Unites States. An additional 240 operate abroad. Read the whole story...

  • Diageo Launches International Campaign For Johnnie Walker

    Johnnie Walker is launching a new marketing campaign in Brazil, Bulgaria, Greece, Lebanon, Spain, Thailand and Vietnam. Creative includes an amazing 60-second spot, "Step Together" that Roald Dahl could have written, in which people live in an immense, grey crater in the Earth. One man finds a flower. Great spot.

    There is also activity on Facebook. Consumers in markets chosen for the campaign will be invited to vote for one of three installations, covering art, business and technology. The winning installation in each country will be put on public display. Greece can definitely use a few cases of Johnnie Walker. Read the whole story...

  • Consumer Internet, Mobile Drive Media Spend Direct Marketing News

    The latest forecast from Veronis Suhler Stevenson (VSS), issued Sept. 28, projects that targeted media will be the fastest-growing media sector in terms of total spending in 2011, due primarily to an uptick in consumer Internet, mobile services and branded entertainment.

    The VSS forecast takes into account four revenue streams: advertising, marketing services, consumer end-user and institutional end-user.

    The targeted media sector, which also encompasses direct marketing (including direct mail), outsourced custom publishing and b-to-b media, will grow 7.1% to $199.66 billion this year and 7.9% in the 2010-2015 period, according to the media-focused investment banking firm and forecaster. Read the whole story...

  • Brazil: Gisele Bundchen Ad Sexist The Boston Globe

    Brazil's Ministry for Women wants to pull a television ad for Hope lingerie featuring model Gisele Bundchen. The ads have her apologizing to her boyfriend for things like wrecking his car, first in clothes, then in sexy lingerie. The Ministry says "Hope" reinforces the stereotype of women as sex objects and "ignores the progress made in ending sexist practices ... It also represents discrimination against women."

    In a statement, the lingerie company's director, Sandra Chayo, said the campaign is not intended to be sexist. Read the whole story...

  • Actress Jennie Garth New Face Of Porcelana Drug Store News

    Ultimark Products has tapped actress Jennie Garth to be the new face of its Porcelana line of skin care products, which is sold in such retailers as Walgreens, Rite Aid, Walmart and Kmart.

    Garth, from the television series "Beverly Hills 90210," will promote both new and existing Porcelana products and will appear in print advertisements, social media and online marketing. Ultimark Products purchased the Porcelana product line last April from Nicene Brands. Other brands in the Ultimark personal care product portfolio include Prell, Denorex and Zincon. Read the whole story...

  • Walmart Gives Cheesewright Larger Role Supermarket News

    Wal-Mart has named David Cheesewright EVP, president and CEO of a new regional management team that will oversee retail operations in Canada, the United Kingdom and Sub-Saharan Africa and business development in Europe, the Middle East, Africa and Canada. Cheesewright has been president and chief executive officer of Walmart Canada since 2008. He joined the company in 1999, holding a variety of positions with Asda, Walmart's United Kingdom business, before moving to Canada.

    Succeeding Cheesewright as president and CEO of Walmart Canada will be Shelley Broader, who was SVP, Sam's Clubs, before joining Walmart Canada last December as chief merchandising officer. Read the whole story...