Southwest Airlines has found a way to turn the tables on its recent bad publicity over tossing lesbian kissers, loose-trousered rock stars and corpulent movie directors from its jet planes. Read the whole story...

Fuse Science, which recently signed Tiger Woods to its roster of sports endorsers, has added a big hitter to its line-up: David "Big Papi" Ortiz. Ortiz, who had been with the Boston Red Sox since 2003 but is now a free agent, will appear in marketing and other activation for the brand, which will show that he is "Powered by Fuse" and its line of energy drinks and "replenishment" products. Read the whole story...

Jack in the Box Inc., the Calif.-based hamburger chain, has given Horizon all of its digital media planning and buying business. Read the whole story...

Smirnoff, sold by Diageo, is rolling out Fluffed Marshmallow and Whipped Cream flavors with an estimated $8 million to $11 million campaign. Television commercials, print ads, outdoor ads and a presence in social media like Facebook and Twitter feature Amber Rose - a model, deejay and judge on a TV show Smirnoff sponsors, "Master of the Mix" on BET. Read the whole story...

Hankook Tire America Corp. wants its name to roll right off consumers' tongues when they think of sports. The company, which already has made inroads in baseball and motor sports, is now undertaking a major media buy in college basketball. Read the whole story...

More than half of the respondents to a survey released this week by the SymphonyIRI Group, a research company, said they were eating out less often. Consumers said they were pessimistic enough about the economy to also take steps like serving less expensive meals at home and forgoing groceries they deem nonessential. Read the whole story...

Ndamukong Suh is a defensive tackle for the NFL's Detroit Lions, but he took the offense when asked about his recent personal meeting with NFL Commissioner Roger Goodell, the NBA lockout and maximizing alliances with such marketing partners as Nike, Subway and Chrysler. Read the whole story...

Walgreens on Thursday added scannable coupons to its mobile applications, with exclusive discounts to its smartphone customers, beginning on Black Friday. Read the whole story...