Karl Greenberg, Dec 19, 2011, 9:10 AM
  • McDonald's: Those Fries Are Real Advertising Age

    McDonald's is highlighting growers in a campaign debuting Jan. 2. The effort features four of its U.S. beef and produce suppliers. Read the whole story...

  • Companies Can't Beat Baldwin On Social Forbes

    Alec Baldwin tweeted about his American Airlines "Words with Friends" fiasco, wherein he refused to stop playing, went to finish the game in the bathroom, slamming the door so loudly it was heard in the cockpit as he went into the loo, and was kicked off the flight. Read the whole story...

  • Saab Files For Bankruptcy The Detroit News

    Saab Automobile filed for bankruptcy Monday after attempts by Chinese investors to take over the loss-making brand were blocked by previous owner General Motors Co. Read the whole story...

  • Food Firms Use Net To Reach Kids BBC

    The British Heart Foundation cited websites by Cadbury's and Nestle as examples of "cynical marketing." Sites used childish language, games and gifts to appeal to children, according to the report. But an Advertising Association spokesman insisted online promotion to children was strictly controlled. Read the whole story...

  • Super Bowl Advertisiers Should Consider Megadeth The Big Lead

    Super Bowl halftime shows, according to industry analysts, are among the most-watched entertainment programs of the year. However, when it comes to songs, a new report suggests that marketers, who this year will spend upward of $3.5 million for a 30-second Super Bowl commercial, should think outside the music box and go with such artists as head-bangers Megadeth. Read the whole story...

  • Mariah Carey, Janet Jackson, Jennifer Hudson Talk Weight The New York Times

    Jenny (formerly Jenny Craig), Nutrisystem and Weight Watchers, are tapping singers Mariah Carey, Janet Jackson and Jennifer Hudson to show their newly slender bodies to entice people to lose weight. Jackson will tout the Nutrisystem's "Success" program; Jenny brings in Maria Carey and Weight Watchers puts Jennifer Hudson in the spotlight. Read the whole story...

  • ESPN, NCAA To Remain Teammates Through 2023-24 The Big Lead

    ESPN and the NCAA have signed a new deal through 2023-24 for worldwide, multi-media rights to 24 NCAA championships and exclusive multi-media rights outside the U.S., its territories and Bermuda for the NCAA Division I men's basketball championship. The pact includes 600-plus hours and 300 telecasts of live coverage annually across all ESPN platforms. Read the whole story...