Karl Greenberg, Dec 27, 2011, 11:13 AM
  • Sears To Close 100-120 StoresReuters

    Retailer Sears Holdings Corp. said it plans to close 100-120 Kmart and Sears Full-line stores and expects adjusted fourth-quarter EBITDA to be half what it was a year ago. Read the whole story...

  • Weight Loss: Charles Barkley Vs. Terry BradshawThe Big Lead

    Nutrisystem has signed NFL Hall of Famer Terry Bradshaw as a spokesperson to join fellow Hall of Famer and former QB Dan Marino in national marketing. Meanwhile, ads featuring Charles Barkley broke during the NBA's opening day on Dec. 25, not for basketball but for Nutrisystem rival Weight Watchers. For men that need a little help in getting over the fence, these brands have strategically played both sides, enabling wives and girlfriends to use the power of stars. Read the whole story...

  • Chrysler Kills CaliberThe Detroit News

    Chrysler Group LLC ended production of the much-maligned Dodge Caliber this week, the last of the econoboxes introduced by Detroit's Big Three during the past decade that came to symbolize a failed strategy in the domestic auto industry. Read the whole story...

  • NFL Sacks NBA On Opening DayThe Big Lead

    Good news for Sprint, Nike, Adidas, Taco Bell, Kia, AutoTrader.com and other NBA marketing partners that bought air time during the NBA's 2011-12 opening day TV schedule: Santa delivered ratings gifts for TNT, ABC, and ESPN on Dec. 25, which each turned in some of their all-time highest viewership numbers during the NBA's five-game opening day three-network broadcast. The bottom line, however, is that Santa was even kinder to the NFL and delivered a ratings-topping gift of viewers during the Green Bay Packers-Chicago Bears game on Sunday Night Football. Read the whole story...

  • Pizza Hut Celebrates 15 Years In IndiaThe Economic Times

    In India, one of the fastest-growing branded restaurants markets in the world, at $2 billion and growing, Pizza Hut has launched a new ad campaign touting its 15 years in the country. The effort, via JWT India, talks about one's first pizza at Pizza Hut, and what led the person there, according to JWT's chief in India. In the ads, Pizza Hut's food helps resolve disagreements. Read the whole story...

  • But ... Pizza Hut Has Lost To KFC ThereEconomic Times

    KFC, which almost quit India due to protests from health and animal rights activists after its debut in 1995, has overtaken Pizza Hut as the largest-selling fast food chain of Yum Restaurants, riding on the country's increasing appetite for chicken. Read the whole story...

  • BP Launches Ads Touting ProgressSun Herald

    BP has launched a national television-advertising campaign designed to tell the U.S. at large how it thinks it is doing in terms of its commitment to clean and restore the Gulf Coast. British Petroleum owned the Deepwater Horizon well that blew up and turned into a seafloor gusher last year. This will be its second national campaign since the spill, when 206 million gallons of crude oil gushed from the Deepwater Horizon well into the Gulf of Mexico, making it the largest offshore release of oil in American history and one of the worst environmental disasters -- 19 times more oil than was spilled from the Exxon Valdez in 1989. Read the whole story...