Karl Greenberg, Mar 13, 2012, 8:06 AM
  • How Spanx Made It Without Advertising Forbes

    Sara Blakely grew her undergarment empire without any outside investment, debt, or even a cent spent on advertising. Blakely started Spanx out of a Decatur, Ga., apartment with $5,000 in savings at 27 years old. Today, the company still won't advertise. Read the whole story...

  • Technically You Can't Pay For NCAA Web Brackets Business Week

    While the office pool has moved online-with dozens of services like Pickhoops that offer to manage brackets for a small fee or banner ads-payment remains a stumbling block. A 2009 Microsoft survey estimated that 58 million Americans fill out brackets with about $12 billion wagered on the tournament. Read the whole story...

  • But First Graders Can? In Ads, YesUSA Today

    Kids, young kids, are getting into the $3 billion annual over- and under-the-table NCAA betting scene? Well, in a TV and social-media campaign beginning today, tournament sponsor AT&T enlists a schoolroom full of first-graders to help a clueless grown-up make his tournament bracket selections. Read the whole story...

  • Dodge Unveils NASCAR Look The Detroit News

    Despite the loss of its primary NASCAR team, Dodge is moving ahead with plans for the 2013 Sprint Cup Series by unveiling its new Charger race car. Read the whole story...

  • Apps Finally Ready For Produce The Boston Globe

    Nearly nine years after portable computer technology for scanning bar codes obviating the long checkout line, the supermarket chain Stop & Shop remains the only major U.S. retailer whose customers can use hand-held scanners, which were designed by Modiv Media Inc. But the Quincy, Mass., company says the surging popularity of smartphones could now make the concept more practical for retailers. Read the whole story...

  • Ann (Sans Taylor) Reports Lower Net Chain Store Age

    Ann Inc. reported Friday that net income for its fiscal fourth quarter dropped to $2.2 million from $8 million in the year-ago period, hurt by heavy promotions at namesake stores. Sales increased to $566.7 million, from $515.3 million, and same-store sales for fourth quarter rose 5.3%. By brand, same-store sales plummeted 10.9% at namesake stores, but rose 8.1% at Loft stores. Strength in the online channel boosted overall same-store results. Read the whole story...

  • Pantone Palette For The Palate Adweek

    Fricote, a French food magazine, got freelance art director Emilie Guelpa to design a set of tarts based on the industry benchmark Pantone color palette. Needless to say, the tarts are made with food items of various shades. Read the whole story...