Karl Greenberg, Mar 15, 2012, 9:44 AM
  • In Q&A, Sprite's Oliver Talks Hoops Promo Magazine

    The four-year-old "Sprite Showdown Amateur Dunk" program will now be called the "Sprite Uncontainable Game." The program will expand its search for talented amateur players. It also expands the search from recruiting neighborhood players at local tournaments and events to allowing players to enter and upload videos online. Read the whole story...

  • U.S. Senate Rejects Rest Stop Branding Convenience Store News

    It's a victory for the convenience store and truck stop industry: the U.S. Senate last night rejected an amendment that would have allowed for commercialization of rest stops along federal highways. The Senate voted 86-12 against Amendment 1742 to the Surface Transportation Bill proposed by Sen. Robert Portman, R-Ohio. Read the whole story...

  • Honda Pays Bloggers? Jalopnik

    Jalopnik's Matt Hardigree details his experiences with a Europe-based company called eBuzzing, which offered to pay Jalopnik GBP50 ($78) to post a video from Honda about its new (Euro version) Honda Civic, and also provided the text to make it easy. Read the whole story...

  • Ruth's Chris Debuts $7 Happy Hour Nation's Restaurant News

    Ruth's Chris Steak House this week debuted a "Sizzle, Swizzle and Swirl Happy Hour" premium bar menu at select locations, featuring food and drink items for $7. Read the whole story...

  • Stella Artois Launches Chalice Factory Brand-e.biz

    Stella Artois has launched a digital experience, Chalice Factory, where visitors can take an online tour and create their own branded chalice. Read the whole story...

  • Why Mazda's 'Lorax' Ad Doesn't Work Fast Company

    If Mazda wants attention, it has certainly gotten it. Blogger Laurel Sutton notes that the Mazda CX-5 commercial disguised as a commercial for the movie Dr Seuss' "The Lorax" has been seriously trashed far and wide for promulgating the idea that a big automobile could get "The Truffula Tree Seal of Approval." Read the whole story...