Thursday, May 3, 2012
Karl Greenberg, May 3, 2012, 9:49 AM
  • Brands Question Facebook Ad Efficacy Wall Street Journal

    Facebook Inc. has built a $3 billion-a-year advertising business by convincing marketers to buy new forms of advertising designed to create buzz around their brands. But some advertisers with big spending accounts are wondering whether they're getting their money's worth. The doubt lingers as bankers and prospective investors decide how to value Facebook for an initial public offering planned for May 18, said people familiar with the matter. Facebook executives will be pitching the company to big investors in an IPO roadshow starting Monday, these people said. Read the whole story...

  • Kutcher Pitches Popchips New York Times

    Ashton Kutcher, the star of "Two and a Half Men," is in ads for Popchips, in which he personifies different varieties of the product. He has been the brand's "president of pop culture" in 2010. Read the whole story...

  • Limbaugh: Brands That Left Love Me The Daily Caller

    On his Wednesday program, conservative radio host Rush Limbaugh said two of the advertisers who left in response to his bashing of Sandra Fluke are still using his name and brand despite having dropped him after the incident. Read the whole story...

  • Walmart Launches 'Avengers' Promotion Promo Chief Marketer

    Walmart is running a program around Marvel Entertainment's, "The Avengers," which premiers this weekend. Last week, the retailer debuted a game that melds the in-store experience with an augmented reality mobile app. To play, fans download the "Super Hero Augmented Reality" app from the iTunes App Store or Android Market. They then visit a local Walmart to search the store for specific images on "Avengers" P-O-P materials. The signage is placed in various departments to encourage players to move around the store, where some 600 "Avengers"-branded merchandise items are on sale. Read the whole story...

  • Smokers Switching To Pipe Tobacco, Stogies Convenience Store News

    New data from the U.S. Government Accountability Office show that smokers are responding to the 2009 increase in federal taxes on cigarettes and roll-your-own (RYO) tobacco by purchasing more pipe tobacco and large cigars, which are taxed at a lower rate, according to a USA Today report. Read the whole story...

  • OnStar Offers Mother's/Father's Day Deal Detroit Bureau

    OnStar is offering its FMV (For My Vehicle) after-market product for $99 instead of the usual $299 for Mother's Day. But the offer also lasts through June 16, covering Father's Day, as well. Read the whole story...