Thursday, May 10, 2012
Karl Greenberg, May 10, 2012, 9:02 AM
  • Financial Mobile Ad Spend Up ClickZ

    According to Millennial Media, from 2010 to 2011, mobile ad spending in the finance vertical grew by 314% worldwide. Banks and credit cards, along with electronic payments, stock trading and insurance services, became the top global brand advertising vertical on the Millennial Media platform in the fourth quarter of 2011, moving ahead of the Retail and Restaurants, Entertainment, Telecom and Automotive. Read the whole story...

  • Ferrari Puts Donuts On Wrong Dish Jalopnik

    Ferrari celebrated the 20th anniversary of its entry into China by laying rubber on top of a 600-year-old Nanjing wall, possibly causing permanent damage to the Ming Dynasty-era monument. The weapon was a dragon-adorned Ferrari 458 Italia. Officials were displeased. Ferrari offered an official apology to China. Read the whole story...

  • Apple Has Mobile Advertisers Scrambling San Francisco Chronicle

    Mobile advertisers are working around a new Apple policy that makes it harder to track user activity on iPhones and iPads, in what some see as clear consumer privacy violations. Last summer, Apple began phasing out developer access to unique device identifiers (UDID), numbers on devices that many companies had used like tracking cookies in Internet browsers, enabling them to monitor activity from app to app and target ads accordingly. Read the whole story...

  • Camp Groupon? Chicago Tribune

    Groupon is selling a $749 "all-inclusive urban adventure weekend" package offering a full slate of activities around Chicago, including a concert by the Counting Crows and Grace Potter and the Nocturnals. The Camp Groupon package is a first for the Chicago-based daily deals company. It combines live events via a partnership with Live Nation and its travel partnership with Expedia. The $749 price tag does not include airfare to Chicago, but it does cover two nights at a downtown hotel, activities, meals and local transportation. The weekend runs from July 6 to 8 and can accommodate 2,000 participants. Read the whole story...

  • Vendor: JC Penney Not 'Fair And Square' Forbes

    JC Penney is being sued for $40 million by Hudson + Broad, a display vendor. In June last year, JC Penney hired Ron Johnson, the head of Apple's retail store division as its new CEO. Penney rolled out a new strategy in February, under the mantra of "Fair and Square." Part of the strategy was everyday low pricing. There was also a new logo, that Hudson + Broad claims it designed and the retail giant stole, giving it to another vendor. Hudson + Broad's PR campaign alleges that JC Penney's internal business methods are at odds with the "Fair and Square" branding. Read the whole story...

  • Starbucks Invents Lingo For A Reason The Consumerist

    Most Starbucks consumers use Starbucks lingo. A leadership expert says that this is no coincidence. "Starbucks had a problem when it first got started in that customers were coming up and using their own vocabulary and taking their own time to order a drink," says Anne Morriss, author of Uncommon Service: How to Win by Putting Customers at the Core of Your Business, in an interview with the Harvard Business Review. "Very quickly, this process was eroding the service experience because the lines were getting longer." The video interview is at the jump. Read the whole story...