The airline, which has deals with the New York Yankees, Minnesota Vikings and Los Angeles Kings, now adds one of soccer's most storied franchises as it seeks to build its U.K. presence leading to the 2012 London Olympics. Read the whole story...

BBVA, Adidas and American Express head up a roster of partners that will drive activation for NBA Europe Live, a series of 2012-13 pre-season games that will pit the Boston Celtics and Dallas Mavericks against top international squads. Read the whole story...

The Blade gaming laptop looks like a notebook. Razer, a video game accessory company, brought the $2,800 product to market late last year, and the laptop earned an Innovations award at the Consumer Electronics Show in January. But last month's debut of Diablo III, the fastest-selling PC game ever, could finally give gamers in the market for a replacement PC the option of one optimized for gaming. "There's a rapidly growing market for high-quality hardware that targets PC gamers, and Razer is tapping into that," says DFC Intelligence founder David Cole. Read the whole story...

Cheaper arabica beans and ambitious goals have given Dutch group D.E. Master Blenders 1753, maker of Douwe Egberts, a lift as it tries to overtake rival Kraft to become the second-largest player in the coffee world. Part of the U.S. conglomerate Sara Lee for 34 years, it is being spun off and the new group, to be based in Amsterdam, is eyeing deals with EUR1 billion ($1.3 billion) to spend. Read the whole story...

Frozen yogurt seller Pinkberry is using its Boston-area locations to roll out a light menu centered on Pinkberry Greek, a thicker, less-sweet yogurt. Customers can customize it with honey, fresh berries, chocolate granola, shaved almonds, and other mix-ins. The shops are also adding coffee. Read the whole story...

Ford Motor Co. today unveiled a luxury version of its best-selling F-150 pickup, calling it the most refined model to date. The 2013 F-150 Limited, the latest high-end trim offered by the Dearborn automaker, will arrive at dealerships this fall. A price point will not be set until later this year, though it will be priced above the Platinum F-150, another luxury model, which has an MSRP of $44,635, according to Ford's website. The new F-150 Limited will come with red and black full-grain leather seats, standard moon roof and rearview camera. Read the whole story...