Karl Greenberg, Aug 23, 2012, 9:32 AM
  • Pressured By The Street, Facebook Expands Ads CBS News

    Is the Zuck sacrificing his vision for the Street? The social media company is now doing what it calls "Logged Out" ads, the garden variety that Facebook, now trading at around $19, was never supposed to have. Contributor Paul Sloan argues that the solution is simple: go ahead and advertise. "Why stop at splashy ads on the logout page? Why not the home page? Facebook could expand beyond those tiny ads on the right side of your screen that force advertisers to use static graphics with separate text." Read the whole story...

  • Reasons Why B&N's Nook Is Failing PaidContent.org

    Microsoft invested $300 million in Barnes & Noble's Nook business. But production problems, slowing ebook sales and other factors are causing headaches. Despite the launch of the front-lit Nook e-reader in April 2012, Nook business revenues are flat compared to this time last year. Read the whole story...

  • Ex-Audi Exec Looks To Reshape Infiniti Detroit Bureau

    It has been around for over 20 years but Infiniti still hasn't hammered down a clear image in the luxury world. But with the Nissan-owned brand having moved its headquarters from Japan to Hong Kong and brought in former Audi executive Johan de Nysschen as it new global chief executive, that may change. He says his challenge is not unlike what he faced at Audi. "My goal is to unlock the potential of this brand," de Nysschen told TheDetroitBureau.com during an interview in Pebble Beach, Calif. prior to the annual Concours d'Elegance. "One of the things I bring to the table is, I'm willing to challenge" the established order. Read the whole story...

  • Sanjay Gupta Fills Mark LaNeve's Shoes At Allstate Fox Business

    Sanjay Gupta will be CMO at Allstate, replacing Mark LaNeve, who resigned in February. LaNeve went to Ford Motor's U.S. agency conglomerate, Team One. Gupta joins Allstate from Ally Financial Inc., where he had served as chief marketing officer since 2008. There he was involved in rebranding the company after its $17 billion bailout. Detroit-based Ally had been GMAC, the former in-house financing arm for General Motors Co. Read the whole story...

  • False Marketing Suit For Abbot Cholesterol Drug Chicago Tribune

    A former Abbott Laboratories saleswoman, Amy Bergman, has filed a federal lawsuit against the company, accusing it of illegally promoting its cholesterol drug TriCor for uses not approved by regulators, including the prevention of cardiac health risks in patients with diabetes. The suit, filed in 2009, had been confidential under whistle-blower protection laws. Read the whole story...

  • FSA May Ban Consumer Marketing Of Complex Products Bloomberg

    Can regular people see through the smoke, mirrors and (possible) mendacity behind complicated financial products? The U.K. Financial Services Authority thinks probably not. The regulatory organization intends to ban the marketing of complex investment products, or Unregulated Collective Investment Schemes, involving assets such as wine, crops and timber to retail consumers. The regulator found “high levels of unsuitable advice” and the “potential for customer detriment.”  Read the whole story...

  • Big Bank, Little Customer Financial Brand

    Community & Southern Bank's ad agency talks in its brand advertising campaign about how, the bigger the bank, the worse the customer service for the hoi polloi. The metro Atlanta bank worked with Bigelow Advertising. Thomas Bigelow answers questions at the link. Read the whole story...