Karl Greenberg, Aug 30, 2012, 8:49 AM
  • From Beyond, Julia Child Sues Thermador Boston Globe

    The Julia Child Foundation for Gastronomy and the Culinary Arts is locking horns with oven manufacturer Thermador over a marketing campaign that features Child. The foundation is suing BSH Home Appliances Corp., the manufacturer of Thermador ovens, because the company has used images and quotes from Julia Child on its website, in advertising, and on social media. Thermador's countersuit argues that its advertisments are simply stating a historical fact: Child loved her Thermador oven. Read the whole story...

  • Indoor Navigation? There's An App For That USA Today

    Big-box retailers are developing indoor navigation tools to help shoppers find what they want. Some, including Target and Walgreens, have stored floor layout plans in smartphone apps. Walmart and Home Depot apps now can display aisle numbers for searched items. In May Walmart launched an "In-Store" mode in its app, and within two weeks about 15% of page views were from shoppers. But with mobile apps becoming a key sales channel, they've begun adding coupons, prices, store hours and bar code scanners. About 20% of retail sales are lost because shoppers can't find items, estimates Nathan Pettyjohn, CEO of Aisle411, an app with 9,000 store maps. Parenthetically, it's not just stores. One grad student at New York University's Polytechnic is developing an ambitious app, Wayfarer, to help new students find their way around campus and inside campus buildings. Read the whole story...

  • How Automakers Will Get To 54 MPG Detroit Bureau

    Ford's C-Max will be one of the market's most efficient vehicles at 47 mpg. But that's about 15% short of the 54 mpg the White House has set for the auto industry with the new mileage standards that will be phased in between now and 2025. John Krafcik, the CEO of Hyundai Motor America admits "We don't yet know how we'll get there." Weight and see, so to speak: Some experts believe the auto industry will be forced to abandon steel for lighter alternatives such as carbon fiber or aluminum. Aluminum has been a Jaguar substrate for several years now, but others are using it too. Carbon fiber, familiar to Formula One racing fans and exotic car aficionados, is difficult to work with and phenomenally expensive. But that is changing, and groups like the Steel Institute have been developing new alloys that are markedly lighter and stronger. And how about the CD player - which adds about 4 to 5 pounds a vehicle. Read the whole story...

  • New CMO For Chase Advertising Age

    JPMorgan Chase has hired Claire Huang, a former Bank of America marketer to the new position of CMO. Huang will handle brand marketing, and will oversee senior marketing execs who work on the JPMorgan and Chase businesses. At Bank of America she was head of international marketing, reporting to global strategy and marketing officer Anne Finucane. Word has it she will not be replaced at BofA, as other execs will handle her duties. Read the whole story...

  • Unilever Planning To Launch Tea Cafes Marketing Week

    Unilever Is testing a chain of branded cafes serving tea, according to a job spec for a global manager to lead the operation. Unilever owns Lipton, PG Tips, Lan-Choo and Irish tea brand Lyons. The company has had Bru World Cafe coffee shops in India under its instant coffee brand Bru. Unilever declined to provide any further details about the concept but it is due to launch in selected countries this year ahead of a global roll out from 2013, with full roll out expected by 2017, according to the job spec. Read the whole story...

  • Buzz Builds Brands Napa Valley Register

    Word of mouth, not ads, made brands like Apple, Harley-Davidson, Starbucks and Krispy Kreme, says marketing coach Randy Martinsen. "Of course, these companies now spend millions on brand recognition, but they all started small," he says. How did these companies use word of mouth? "By having a brand that is rooted in the customers' wants and needs, and by offering something that is of value again and again. It is more than just the product; it is the product plus the experience. People will tout a product they like, but they will shout from the rooftops about a product that also is an experience." Read the whole story...