The late, great Marilyn Monroe has a key role in a new multi-media campaign from Citi for its Private Pass program, which also features such talent as Alicia Keys, Candace Parker, Kevin Love and John Madden. Read the whole story...

Kids, many of them busier than their parents, are discovering the benefits (and detriments) of Joe. "Kids are so sleep deprived, they are (consuming) caffeine to have more energy," said Luke Tremble of ThedaCare Pediatrics in Appleton. In the past, kids primarily turned to soda for their caffeine, but now that has shifted to include the indulgence of coffees and energy drinks. Read the whole story...

Brands like YouTube, Old Spice and Red Bull are creating slick, engaging digital advertainment. But Vibrant Media CEO Cella Irvine says such content must also be viewable in a sea of stuff consumers get -- images on mobile sites and apps on their phones, etc. "All of these become contextual branded content and advertising opportunities. It's time for brands to be focused where consumers are focusing their attention: the edit well." Read the whole story...

Could Nokia do Jiu Jitsu on its messed up Lumia launch? Nokia's boring bicycle footage has let some steam out of the launch of its new phone because it shows image technology the phone doesn't quite have yet. The company said the video should have included a disclaimer, explaining that it showed a representation of the optical image stabilization technology it will have in the Lumia 920. But the snafu built awareness. Read the whole story...

Despite the relatively small size of their market, the Green Bay Packers are one of hottest teams on Madison Avenue, and linebacker Clay Matthews' first-year alliance with Gillette makes him the third member of the squad, along with quarterback Aaron Rodgers and wide receiver Brian Jennings, to score a new deal in the young NFL season. Read the whole story...

The interactive tours will be led by Wal-Mart associates who will help participants learn to compare unit prices, purchase fruits and vegetables on a budget, read food labels and pick out whole grains. This is the first time Wal-Mart associates have been trained to lead the tours, which are usually run by community health advocates, nutritionists and chefs. Read the whole story...