Karl Greenberg, Jan 2, 2013, 9:22 AM
  • New Jersey Launches Post-Sandy Campaign NewJersey.com

    Marketers for New Jersey are trying to figure out how, post-Sandy, to tout New Jersey's toughness. Unveiling print ads that depict silhouetted construction workers, the state's non-profit marketing arm says it will roll out a post-Sandy campaign this week with the message, "New Jersey: A State of Resilience." "We want to go with something that says, 'Jersey Tough,' " said Tracye McDaniel, CEO of Choose New Jersey, a non-profit state marketing company. Read the whole story...

  • Ford Focus Set To Be Best Seller Detroit Bureau

    Ford Motor Co. expects to sell 2.2 million Ford brand vehicles in the U.S. when sales numbers are totaled for 2012. It will make this the second straight year Ford has topped the two-million mark. Ford is also the only automotive brand to top two million U.S. sales since 2007 -- and the only auto brand expected to surpass that mark in America this year. In addition, the Ford Focus is expected to remain the best-selling global vehicle nameplate, based on the latest available R.L. Polk new vehicle registration data through September, toppling long-time sales king the Toyota Corolla. Read the whole story...

  • Hangover Burger A Tradition Burger Business

    Now that people are trying to clear their heads of cobwebs and circulatory systems of spirits, it's safe to review the best hangover burgers, those protein-and-fat rich, hair-of-the-cow, morning-after pickups. Among them: Slater's 50/50, with locations in boozing locales Anaheim Hills, Huntington Beach and San Diego, Calif. has the Bloody Mary Burger, featuring a beef patty infused with Worcestershire and Tabasco sauces that's topped with grilled tomato, garlic-stuffed olive tapenade and bacon-vodka sauce and served on a bacon-pretzel bun. Read on if you dare. Read the whole story...

  • The Worst Game Marketing Of 2012 VentureBeat.com

    Gamemakers make great CGI, but have advertising and marketing campaigns that need a Pixar-type makeover. How about Sony's PlayStation Vita, whose ads feature a woman with two extra breasts on her back? The ad ran in a French magazine that had a picture of a woman from the neck down with two large breasts on her chest and two more on her back. The caption on the ad, in French, reads, "Twice the touch screens, twice the sensation." Seriously. Then there's Hitman: Absolution. Publisher Square Enix started off the marketing campaign for its assassination title with a trailer showing the titular hitman punching a cadre of "naughty nuns" in the face. Read on. Read the whole story...

  • Viking Range Gets Snapped Up Chicago Tribune

    The Middleby Corp. has acquired famously independent Viking Range Corp. for $380 million in cash. Headquartered in Greenwood, Miss., Viking has approximately $200 million in annual revenue. "This acquisition strategically positions Middleby as a leading manufacturer in the sector with a top brand," chairman and CEO Selim A. Bassoul said in a statement. "The acquisition of Viking allows us to integrate our own patented technologies that will have a huge appeal to consumers for their residential kitchens." Viking now shares the Middleby stovetop with TurboChef, Jade and MagiKitch'n brands. Read the whole story...

  • Sponsors With Tebow Through Thick And Thin -- For Now Wall Street Journal

    Tim Tebow is finishing a nondescript season with the Jets, having spent scant time on the field, and is not the superstar he was with the Broncos. But he's a star in marketing. Analysts say the quarterback, who throws for TiVo, Nike, Jockey, Soul Electronics and energy-supplement maker The FRS Company, can keep it going if he gets his QB mojo back. Per endorsement and sponsorship consultancy IEG, Tebow earns up to $4 million annually from his sponsorship activity. Four of Tebow's sponsors pledged their commitment to their multiyear contracts with him. Read the whole story...