Karl Greenberg, Feb 4, 2013, 10:09 AM
  • Could UK Market Its Way Out Of Hole?Marketing Week

    How much does advertising boost Great Britain's economy? According to an exclusive report from the Advertising Association, it contributes GBP100 billion a year. The three-year study by the AA and Deloitte claims that for every GBP1 spent on advertising in the UK, GBP6 is generated for the wider economy. Annual ad spend stood at GBP16 billion in 2011, meaning ads added at least GBP100 billion to the UK's gross domestic product. Read the whole story...

  • McD's Jordan-Bird Super Bowl Ad, Still BestNYSportsJournalism.com

    Analysts explain why "The Showdown" (aka "Nothing but Net") commercial that aired 20 years ago during Super Bowl XXVII in 1993 is regarded as one of the best Big Game ads of all time and continues to resonate on Madison Avenue. Read the whole story...

  • 7-Eleven Leads C-store Brands On Franchise 500 ListConvenience Store News

    Entrepreneur magazine ranked the Dallas-based 7-Eleven convenience chain at No. 4 on its 2013 Franchise 500 list. Other notable c-stores on the list are AMPM at No. 22 and Circle K at No. 36. Franchise partners with c-stores that made the list include Subway at No. 2; Dunkin' Donuts at No. 13; Chester's at No. 95; and Blimpie's Subs & Salads at No. 198. The companies included on this year's list, which must have a minimum of 10 units, were ranked based on financial and statistical data from July 2010 through July 2012. Read the whole story...

  • Best Buy Replaces Email With ChatConsumerist

    Best Buy in December removed the contact-customer-service-by-email option on BestBuy.com. The company said it had taken down the e-mail address in favor of live chat. The retailer explained that communicating back and forth via e-mail did not "offer the same level of in-the-moment assistance." Six weeks later, email is back. Read the whole story...

  • Novartis Re-Ups RecallsConsumerist

    Drug giant Novartis, after last year's multiple product recalls, is doing it again. The company has recalled liquid Triaminic and TheraFlu products because the products' caps aren't childproof. The Consumer Products Safety Commission heard that some kids had opened the bottle themselves. One needed medical attention. 24 different Triaminic and Theraflu products are part of the recall. Read the whole story...

  • Blue Oval In Prius' Rear-View Mirror?Detroit Bureau

    Ford Motor Co. is betting it has begun to close the gap with the long-time leader in the hybrid market, Toyota Motor Co. Ford is reporting a more than threefold increase in sales of its various gas-electric offerings for January, following strong gains during the latter months of 2012. Some of that has come from updated offerings like the latest-generation Ford Fusion Hybrid, but the maker is also claiming preliminary success with the all-new C-Max, a dedicated line of hybrid people-movers directly targeting Toyota's familiar Prius "family." Read the whole story...