Tuesday, February 5, 2013
Karl Greenberg, February 5, 2013, 8:45 AM
  • Help! Data!Medium

    Jonathan Gardner writes that data is ubiquitous, and the "big data" era is nigh. "I work in a techie industry that's constantly discussing data, eating and even sleeping data - advertising technology. However, it has become abundantly clear in recent months that data is 'mainstream,' and not just for nerds anymore." At the jump, a few reasons everyone ("including your grandma," he writes) needs to really care about data, right now. Probably not my grandma. Read the whole story...

  • Toyota, Ford Tops In 'CR' SurveyDetroit Bureau

    Toyota remains the automotive brand with the highest perception among American consumers, according to an annual study by Consumer Reports magazine, with Ford and Honda coming in close behind. In a significant development, domestic automotive brands accounted for half of the Car-Brand Perception Survey's Top 10, according to the widely followed non-profit publication - with the California-based electric vehicle start-up Tesla Motors rounding out the list at 10th. The other domestic brands included Chevrolet, ranked fourth, Cadillac, at seventh, and Dodge, at ninth. Read the whole story...

  • Quick Serves Bring Out Grilled FishNation's Restaurant News

    Carl's Jr. and Hardee's have debuted a new Charbroiled Atlantic Cod Fish Sandwich for the Lenten season that the company said could be added to the menu permanently with positive guest response. The CKE Restaurants Inc.-owned sister brands will become one of the first national quick-service chains to sell a grilled fish sandwich versus the fried alternatives typically offered. Read the whole story...

  • Deloitte: Emerging Markets' Fastest-growing RetailersCampaign India

    Emerging markets accounted for almost half of the world's 50-fastest growing retailers over the 2006-2011 period, according to Deloitte's 2013 Global Powers of Retailing report. Numbers four, seven and eight are Walmart, Amazon and Apple, respectively. "The growth in large emerging markets such as China is projected to add at least 70 million new consumers to the global middle class per year, which is an additional 500 million new middle-class consumers by 2020," said Vicky Eng, global retail lead, Deloitte US. Read the whole story...

  • Gibson To Oversee Diageo Brand DevelopmentMarketing Week

    Bacardi has appointed former Diageo marketer Andy Gibson to oversee the worldwide development for its brands including Grey Goose and Martini after Silvia Lagnado stepped down from the position last year. Gibson will take on the dual role of CMO and president of Bacardi Global Brands in late April and report to chief executive Ed Shirley. Read the whole story...

  • Pizza Hut Tries Sliders ... Pizza StyleChicago Tribune

    Pizza Hut debuted pizza sliders following Sunday's football game. The mini-pizzas are 3.5 inches across, compared to the 6-inch diameter of a standard Pizza Hut personal pie. Customers can pick up nine sliders for $10 or three for $5. Pizza Hut is giving away free samples of the small pizzas from 4 to 7 p.m. local time on Tuesday. In March, research group Technomic found that 48% of consumers say they're snacking at least twice a day, compared with the quarter who said the same in 2010. Read the whole story...