Monday, February 11, 2013
Karl Greenberg, February 11, 2013, 9:46 AM
  • Gillette India Addresses Violence Against WomenCampaign India

    Gillette India may be the first global marketer to launch a campaign in India that is a direct response to the epidemic there of misogynist violence, the most recent example of which has outraged the nation and led to mass protests. The "Soldier for women" campaign, via BBDO India, builds on the Indian market "Soldier" campaign by the P&G grooming brand. The effort shows men ranging from a tattoo artist to a gym instructor to a mechanic and hairdresser, followed by shots of women from various professional and social strata. They come together, with the men standing by women, as 'Soldiers'. The super tells the story: "Soldiers wanted. Not to guard the borders. Not to go to war. But to support the most important battle of the nation. To stand up for women." The last frame has the hashtag: #SoldierForWomen. Read the whole story...

  • NRA Puts 7-Eleven In Its Sights. Why?Convenience Store News

    Convenience store chain 7-Eleven is on a list of organizations, corporations, media outlets, celebrities and others that the National Rifle Association (NRA) says are "anti-gun." But 7-Eleven says it doesn't have a position on guns and has no idea why it's on the NRA's list of "National Corporations with Anti-Gun Policies." The company has been unable to get an explanation from the association about why it's on the list, and unable to get itself removed, a company spokesperson told the news outlet. Also on the list: George Clooney, Beyonce, Billy Crystal, Jane Fonda and Dustin Hoffman. Not bad company. Read the whole story...

  • Nissan: Nismo To Be 'Affordable Performance' BrandDetroit Bureau

    Nissan plans to transform its long-time motorsport arm into an "affordable" performance brand, two new models wearing the Nismo badge making their debut at the Chicago Auto Show this week. Originally launched in September 1984, its name a shorthand reference to Nissan Motorsport International Limited, Nismo was primarily focused on sports car racing, including Japan's Formula 3 series. Until now, only a handful of vehicles were built for road use, but that's about to change, according to Nissan's global marketing and communications chief Simon Sproule. Read the whole story...

  • Chris Paul Backs AvonNYSportsJournalism.com

    Old Spice is running a marketing campaign with Green Bay Packers wide receiver Greg Jennings in which men are asked to "Believe in your Smelf." Avon Products is just asking men to smell like Chris Paul. The brand has signed a deal with Paul, the all-star guard for the NBA's Los Angeles Clippers, to make him "the face of a new men's fragrance, Untouchable." Untouchable is scheduled to launch Father's Day 2013, with marketing support that will feature Paul and his son, Christopher Emmanuel II. The fragrance will be available for $25 exclusively through Avon representatives. Read the whole story...

  • Burger Chain Finds Market For Diversity...Of FoodQSR Magazine

    Burger 21, founded by the owners of The Melting Pot Restaurants has five locations open and 10 in development on the East Coast. They are growing by offering variety. The chain sells 10 hand-crafted Certified Angus Beef burgers, 10 nonbeef burgers, including the Black Bean Burger, Ahi Tuna Burger, and Chicken Parmesan Burger. The company says that 40% of customers are ordering nonbeef alternatives, and 60% all-beef burgers, sliders, and hot dogs. Read the whole story...

  • Coca-Cola In UK Apparel DealBrand-e.biz

    Artist Nigo and his Human Made project have teamed up with Beams to create a Coca-Cola themed merchandise line of streetwear. The line includes retro work shirts, shop coats, and sweatshirts with vintage Coke branding. Nigo said he thought it would be a good idea to revisit Coca-Cola as fashion. Read the whole story...

  • It's China's Century So Far? True ThatForbes

    The U.S. is no longer number one in world trade. China now owns that strap, and that looks even worse for the dollar as the key currency for the pricing of tradable goods. U.S. exports and imports of goods last year totaled $3.82 trillion, according to the U.S. Commerce Department. Meanwhile, China's customs administration reported last month that the country's total trade in goods in 2012 amounted to $3.87 trillion, just barely toppling the U.S. off its pedestal. Read the whole story...