Email is the most effective marketing tactic, according to 55% of the marketing professionals who were interviewed for a recent Listrak study. In addition, according to MarketingSherpa's Email Marketing Benchmark Survey from 2013, 71% of b-to-c email marketers said that growing and retaining subscribers was a goal over the next year in order to help increase ROI.» 0 Comments
Yahoo bought Tumblr for $1 billion this week. The company has come a long way in the past few years. Back in 2008, it was just a small startup when Jacob Bijani, an early Tumblr user, sent founder David Carp an email asking about a job listing. He wrote: "I was wondering if you are still looking to fill the position for creative developers." The job was full, but Carp, who had started following Bijani on Tumblr after he made some custom templates for the platform blogs, offered Bijani a job.» 0 Comments
Twitter is working on a new kind of media to sell to advertisers called "custom audiences," a personalized ad buy which is based on a consumer's email address. According to reports, advertisers can share their customers' email addresses with Twitter who will match it up to Twitter users, so that these companies can send targeted ads on Twitter based on the purchase behavior associated with an email address.» 0 Comments
Bookseller Half Price Books used an integrated digital marketing campaign on Facebook and email to generate almost 14,000 in-store sales. Working with email services firm ExactTarget, the book retailer launched a "Booklover's Weekend" Facebook tab offering Fans an opportunity to receive get a coupon for signing up for the company's email list. In about a month, the effort generated 36,000 new email subscribers.» 0 Comments
A police officer in the Bronx is accused of paying $4,050 to an email-hacking service in order to illegally obtain the usernames and passwords for 43 email inboxes. It is believed that he made the purchase in order to access the email account of his ex-girlfriend. After getting the illegal log-in credentials, he is accused of accessing at least one personal email account belonging to another officer.» 0 Comments
The Australian Taxation Office has already received 11,000 reports of scam emails related to taxes in Q1 2013, which is 3x as many as the same time period in 2012. For all of 2012, the office recorded 26,000 scam emails. These spam emails ask citizens to share personal information such as bank account information.» 0 Comments
Have you ever wondered how long Nigerian princes have been asking for bank account numbers? It's an old problem. NPR talks with Boston Globe correspondent Finn Brunton about the history of the "Nigerian prince" or "419" scam, a scam that has its roots before email was around.» 0 Comments
Transactional emails have an average open rate of around 50%, according to metrics from MarketingSherpa. In an opinion piece on MarketingLand.com, Chris Hexton, co-founder of email services company Vero, points out that newsletters only have a 20% open rate, making transactional emails 100% more effective than newsletters on average.» 0 Comments
Two months after being acquired by Dropbox, Mailbox is releasing its iPad app. The company has been working on the app for years but it is finally ready to come out of beta. The app helps users manage and organize their email. It is designed to work well for both quick email management like when a user is quickly flipping through emails, as well as for when a user wants to sit down and respond to an email and may have a keyboard hooked up to their iPad.» 0 Comments
ExactTarget has plans to expand its office in Atlanta and will invest $1.25 million in its expansion effort over five years, adding 225 new jobs to the area. Last October, ExactTarget acquired B-to-B software provider Pardot and will move into the company's existing office in the Atlanta area.» 0 Comments
