Results for September 2012
- Records Show Big Jump in Federal Monitoring of Private Phone, Email Traffic
According to records obtained by the ACLU, the amount of email and network communication captured for monitoring by government agents has increased 360% in the past three years. During the same period the number of people whose private telephone conversations have been monitored has tripled.
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- 91% Use Email Daily, Though Its Function in Personal Communications Has Dropped 21% Since 2008
New data from ExactTarget finds that the percentage of consumers who use email daily has risen to 91%, up from 85% in 2008. Yet this usage is evolving, as fewer consumers rely on email for personal communications. That figure has dropped from 66% in 2008 to 45% today. Text messaging and social networks have picked up the personal communications slack.
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- Forrester Study: Email and Search, Not Social, Drives Sales Online
New research from Forrester's "The Purchase Path of Online Buyers in 2012" finds that paid search is the top performing tactic for acquiring new customers, while email has the greatest influence over driving repeat purchases. The report also indicates that social channels are not meaningful for driving sales.
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- Four Common Email Marketing Mistakes that Lead to Unsubscribes
Finding the right balance in an email program between the needs of the business and the interests of subscribers is an email marketer's ongoing challenge. Crossing the line results in unsubscribes. The most common mistakes are sending too many emails, not respecting preferences, a lack of perceived relevance and inconsistency.
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- Read 'em and weep: Obama's effective email fundraising strategy
Is the Obama campaign the most effective, sophisticated and powerful Internet-based money machine in history? Read some of the more poignant and gracefully crafted appeals for donations sent by the Obama campaign.
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- Iran says it blocks Gmail based on court decision
Iran's telecommunication minister says the government has blocked Google's Gmail service following a court order to bar access to the popular email service. Iranian authorities have warned in recent days that they would block access to Google services, including Gmail, in response to the anti-Islam film posted on YouTube, which is owned by Google.
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- Social Habit Survey: 61% Read Emails from Brands
A recent survey of 3,000 social media users reveals that the inbox remains a vibrant brand channel, with 61% responding that they read emails from brands and companies. The top reasons cited are discounts/deals/coupons (70%), learn about new products (53%) and news and information updates (41%).
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- Yahoo! to Unveil New Email, Ad Strategy
A leaked internal memorandum telegraphs Yahoo!'s strategic direction as set by new CEO Marissa Meyer. An overhaul of Yahoo! mail and the site's advertising platforms reportedly aligns them better with the consumer experience and incorporate more social and dashboard features.
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- BlackBerry 10 Features All-in-One Approach to the Inbox
The heart of the forthcoming Blackberry operating system is a unified inbox capturing all of a user's emails, social messages and BBMs. The OS was demoed at RIM's BlackBerry Jam event for developers and is slated for Q1 2013 release.
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- Mobile Phones, Email Destroying Penmanship in Japan
A new report by the Agency for Cultural Affairs of the Japanese Ministry of Education has found that 66.5% of people are losing their ability to handwrite Japanese characters because computers and mobile devices write the kanji characters for them. This figure is up from 25.2% ten years ago, suggesting that the proliferation of mobile devices over the last decade has accelerated the erosion of Japanese penmanship.
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