, Aug 20, 2004, 12:00 AM
  • Practice Safe Sex or Risk Having It Mandated, Porn Industry Is ToldLos Angeles Times, August 20, 2004

    Prompted by a recent HIV outbreak among porn actors, a state legislator is calling on the industry to voluntarily adopt safe-sex practices - or face the possibility of a state law that would compel performers to use condoms on the job. Read the whole story...

  • Olympic Athletes Get Only Fleeting Ad DealsInternational Herald Tribune, August 20, 2004

    Gold medals might last forever, but ad deals don't. With four gold medals, two bronze and two events to go, Michael Phelps, the U.S. Olympic swimmer, has reportedly earned millions of dollars in endorsements. His Speedo sponsorship - complete with a $1 million incentive to topple Mark Spitz's record seven golds in 1972 - set the media abuzz. Read the whole story...

  • Despite Veterans' Ad, Kerry Remains in the LeadMSNBC, August 20, 2004

    This week's controversy over allegations made by anti-John Kerry Vietnam veterans in their TV ad and in their book provides an illustration of the way division of labor works today in American politics. Read the whole story...

  • Goldman Sachs: Advertising Trends Are 'Sloppy'Editor & Publisher, August 19, 2004

    Most of the July numbers are in and the big picture isn't pretty as ad revenues continue on a downward trend. A report issued by Goldman Sachs estimates that newspaper ad revenues for the month grew about 5% (June was up 5.4% and May was up 5.8%). Read the whole story...

  • Sponsors Hope MTV Awards Can Draw a CrowdNew York Times, August 20, 2004

    The Video Music Awards show on MTV is often called the Super Bowl for youth, in a nod to its ability to draw millions of teenagers and 20-somethings each year. Of course, that nickname has taken on added meaning in the months since MTV produced the Super Bowl XXXVIII halftime show for CBS, which featured rather more of Janet Jackson than had been expected. Read the whole story...