, May 20, 2005, 12:11 PM
  • Microsoft's Bill Gates Working on a New BookReuters, May 19, 2005

    Bill Gates, the co-founder and chairman of Microsoft Corp., is planning to write another book on how new technology will affect people and companies. Gates, whose last book, "Business @ at the Speed of Thought," was published in 1996, is still in the early stages of planning and no date has been set yet for the book's release, Microsoft spokesman John Pinette said. Read the whole story...

  • The Muppets take Madison AvenueCNN/Money, May 19, 2005

    Through merchandise and TV, Disney hopes Muppets reel in $300 million in retail sales by 2009. Read the whole story...

  • Who's Afraid of Unnamed Sources? 'NYT' Uses Them in Major War StoryEditor and Publisher, May 19, 2005

    A front-page story in The New York Times on Thursday was striking in several regards. It reported a "sobering new assessment" of the U.S. war effort in Iraq. It thus contradicted the tone of much of the same paper's coverage from Iraq this year (until recently). And, in a week when the use of anonymous sources is drawing unprecedented scrutiny and criticism, it was based mainly on just those kinds of sources. Read the whole story...

  • European Marketer Launches One-Second TV CommercialAdAge.com, May 19, 2005

    One Second, a new breath freshener in the form of a menthol gel, launched today in Belgium with a TV commercial lasting just one second. Read the whole story...

  • The Force Is With 'Star Wars' Marketing PartnersDMNews.com, May 20, 2005

    May the marketing force be with you: That's the message from firms seeking to bask in the aura of the new "Star Wars" movie. Scores of marketers and agencies developed licensing tie-ins as part of marketing and merchandising opportunities arising from the May 19 release of George Lucas' "Star Wars Episode III: Revenge of the Sith." Read the whole story...