Wednesday, June 29, 2005

, June 29, 2005, 11:30 AM
  • Pax Rebrands as "i" July 1Mediaweek, June 28, 2005

    Paxson Communications will change the name of its TV network from Pax TV to "i," reflecting what the company says is "a new programming strategy providing an independent platform for for producers and syndicators" who want to reach national audience. Read the whole story...

  • 'Greta' Great for Fox News in JuneThe Hollywood Reporter, via Netscape, June 29, 2005

    "On the Record With Greta Van Susteren" caught fire this month, with the show's focus on the disappearance of an Alabama teenager in the Caribbean nation of Aruba leading it to second place in the ratings behind fellow Fox News Channel show "The O'Reilly Factor." Read the whole story...

  • Universal McCann Trims '05 Ad Spending ViewReuters, June 29, 2005

    Media buyer Universal McCann on Wednesday trimmed its 2005 U.S. advertising spending growth forecast, reflecting the increasing conservatism of corporate spending on marketing expenses. Robert Coen, senior vice president for forecasting at the Interpublic Group of Cos. Inc. unit said U.S. advertising spending would rise 5.7 percent to $278.8 billion in 2005, compared with his earlier forecast of 6.4 percent. Read the whole story...

  • SEC Widens Investigation Of IPGAdage.com, June 28, 2005

    Interpublic Group of Cos. said the Securities and Exchange Commission has widened its investigation of the embattled advertising firm. And in what has become an annual summer event, Interpublic announced the departure of another chief financial officer. Read the whole story...

  • Dru Elects to Stay at TBWAAdweek, June 29, 2005

    Jean-Marie Dru has elected to remain at TBWA Worldwide, where he is chief executive officer, rather than accept an offer to join Havas to replace recently departed CEO and chairman Alain de Pouzilhac, a TBWA representative confirmed on Wednesday. Read the whole story...

  • MTV Launches New Gay Cable TV ChannelReuters, June 28, 2005

    The prospect of a television channel entirely devoted to gay programs for gay people may strike some as unnecessary and others as a sign of immoral times. Media giant Viacom thinks there's money in it. Logo, launching on Thursday under the MTV Networks umbrella, is not the first channel to target gay, lesbian, bisexual and transgender people, but it is the most widely available, on cable boxes in 10 million homes. Read the whole story...