Tuesday, August 25, 2009

Joan Voight, August 25, 2009, 10:00 PM
  • New York Hedge Fund Buys Creative Loafing Chain Editor & Publisher

    A New York hedge fund snapped up the Creative Loafing newspaper chain for $5 million during a bankruptcy auction yesterday. The new owner promises to keep its six free alternative weeklies running as normal.

    Atalaya Capital Management made the winning bid for the alternative weeklies in Atlanta, Chicago, Washington, D.C., Charlotte, N.C., and Sarasota and Tampa, Fla. Bidding began at $2.32 million by the chain's longtime owners, the Eason family. Creative Loafing borrowed roughly $40 million in 2007 to buy Washington City Paper and the Chicago Reader. The company filed for Chapter 11 bankruptcy protection in Tampa in September. Creative Loafing's new board of directors is expected to include journalists such as ex-Los Angeles Times editor Jim O'Shea. Read the whole story...

  • Boxee Brings Conde Nast's Style.com On Board Wired

    Video from Vogue's style.com is now available through Boxee, joining a lineup which includes Netflix, Pandora, Last.fm, Wired.com and Flickr.

    The content from style.com includes fashion video and stills, including runway, backstage, and front-row footage. "Style.com extends Vogue magazine to the Internet, offering comprehensive runway coverage with over 50,000 photos, trend reporting and social, celebrity and fashion news and interactive forums," says Boxee.

    The new distribution channel gives Vogue increased access to eyeballs on computer-linked TV sets and the iPhone. Boxee is a platform that integrates personal and public media. It also has a social networking component that lets people share what they are watching with other boxee users and on external sites like Facebook and Twitter. Read the whole story...

  • OOH Shop Posterscope Expands to Vegas, Miami Adweek

    Aegis Media's outdoor specialty shop Posterscope USA has opened new offices in Las Vegas and Miami. Managing director Jaime Konzelman will run the Las Vegas outpost. Previously, Konzelman worked at out-of-home agency Vector Media and at Luxor Hotels.

    Beatriz Planas will serve as managing director of the Miami office. Planas most recently was sales manager for Lamar Advertising of Puerto Rico. She was also a consultant with BGF Group, serving OOH media companies in Puerto Rico.

    In the past two years, Posterscope has also expanded to St. Louis, Seattle and Denver. Worldwide, the agency has 38 offices in 20 countries. In addition to traditional and digital out-of-home media services, it offers experiential marketing, corporate events and exhibition communications expertise. Read the whole story...

  • Showtime, 'Metropolitan Home' Unveil OOH Promo Mediaweek

    For the second year, Showtime is promoting its programs in partnership with Metropolitan Home magazine. From Sept. 12 to Oct. 18, Showtime's programs, such as "Californication," "Dexter" and "Nurse Jackie" will be re-imagined by interior designers throughout the rooms of twin Tribeca penthouses in New York City. Two rooms for each program will be transformed by 14 renowned designers.

    Showtime is expecting this year's event to attract more than 10,000 visitors. The network will promote and cover the design show in Metropolitan Home's November issue. "The house allows visitors to get a deeper insight into the [key] characters and story lines that make up Showtime programming," says Len Fogge, Showime executive VP.

    Brands which are being integrated into the designs include Time Warner Cable, AKO, Alessi, Benjamin Moore, Blanco, CaesarStone and Kraftmaid. Read the whole story...

  • Ad Recovery May Pass Viacom By All Things D

    If the ad industry recovers modestly next year, as many people anticipate, it probably won't help Viacom. That's according to analyst Richard Greenfield of Pali Capital. He is dropping his prediction for Viacom's 2010 U.S. ad sales to a decrease of 3%. He previously estimated a 2% increase.

    Greenfield's position is that the cable network conglomerate, which includes MTV, VH1 and Comedy Central, has had a hard time hanging onto viewers, and advertisers are following suit.

    "Viacom's ratings remaining mostly down year-over-year during Q3" he says. "It feels aggressive to say that Viacom could turn its ratings positive over the next couple of quarters and could conceivably grow ad revs in 2010." he says. Read the whole story...

  • Versus Fights DirecTV Over Carriage Fees Variety

    Comcast-owned sports cable network Versus may be off DirecTV as of Sept. 1 due to a conflict over an increase in carriage fees. Versus earns about 18¢ per subscriber and is asking for more, per SNL Kagan.

    Versus is available in 75 million homes, up from 62 million three years ago and has made strides recently with the NHL playoffs and Tour de France. The network, which rebranded from Outdoor Life Network in 2006, carries college football and has three games featuring top-20 teams set for September. It also carries five Pac-10 games and a handful of Big 12 and Mountain West contests. Viewership is up 134% in the 18-49 demo from a year ago.

    "We are offering DirecTV the ability to carry Versus the same way it does today at the market price for the network. We continue to talk and are hopeful that we will reach an agreement," says Versus. Customers of the Versus on DirecTV are currently seeing a crawl saying the channel may no longer be available beginning next Tuesday. Read the whole story...