Tuesday, December 22, 2009

Fern Siegel, December 22, 2009, 10:14 PM
  • Martha Stewart Expands Ads Cross-PlatformPaidContent.org

    Yahoo is expanding the online ad partnership it struck with Martha Stewart Living Omnimedia to include her magazine, TV and radio programs. This past weekend, MSLO began running the first of eight custom Webisodes it produced with Yahoo.

    In 2009, MSLO's online ad revenue has been mixed, while its general publishing and broadcast dollars have challenged. The deal with Yahoo should help MSLO improve 4Q and grow its online video business. "There were some smaller, online-only advertorials that we've done, but this is our first cross-platform deal with Yahoo," said Janet Balis, MSLO's executive vice president of media sales and marketing. Read the whole story...

  • DTV Coupon Program: $490 Million LeftBroadcasting & Cable

    The National Telecommunications & Information Administration did not use the extra funding provided in the stimulus package for DTV-to-analog converter box coupons, some $490 million. The upshot: The agency has returned to the Treasury $241.6 million left over from the DTV-to-analog coupon program.

    That money has been divided up by Congress and applied to HR 3326, the just-passed Defense appropriations bill ($128 million), and HR 2847, a jobs bill ($111 million) that is technically an appropriations bill for Commerce, Justice, Science and related agencies. (NTIA is part of the Commerce Department). The unused $250 million goes back into a DTV public safety fund. Read the whole story...

  • Limelight Buys Digital Ad AgencyReuters

    Limelight Networks, which helps speed delivery of Web content, agreed to acquire privately held interactive digital advertising provider EyeWonder for up to $110 million in cash and stock. The purchase lets Limelight better participate in video, mobile and Web TV ads.

    Atlanta, Georgia-based EyeWonder develops monetization services that help advertisers, interactive agencies and content publishers create, build, track and optimize rich media and interactive video ad campaigns. EyeWonder's ad platform is projected to service over $500 million in media spend globally in 2009. Read the whole story...

  • Yahoo, CNN, MSNBC Top New SitesEditor & Publisher

    Like their newspaper brethern, half of the top 30 global news sites had a tough time matching last November's performance, marking one year after a closely watched presidential election. Of the top five sites, only AOL News increased its traffic in November year-over-year after a push to generate original content. AOL's monthly uniques grew 9% to 23 million.

    Growth at Yahoo News, the No. 1 site on the list, was flat at 38.7 million uniques. CNN Digital Network had the highest average of sessions per person at 7.3 in November, while the Huffington Post increased its traffic in November 2009, up 27% to 8.9 million year-over-year. Read the whole story...

  • Fox Is Curious Yellow For SimpsonsThe Hollywood Reporter

    For the week beginning Jan. 3, graphical elements across Fox properties will turn yellow to honor "The Simpsons." On-air graphics, Fox's Web sites, social network pages and special on-air promos -- all in yellow.

    The move is part of the final push of what's been an extensive "Simpsons" marketing push to honor the 20-year-old series, which concludes with a Jan. 10 one-hour documentary special on the show directed by Morgan Spurlock. Right before the doc, "Simpsons" will air its 450th episode. Read the whole story...