Fern Siegel, Dec 30, 2010, 12:23 AM
  • 'Palm Beach Post,' Channel 5 PartnerThe Palm Beach Post

    The Palm Beach Post and WPTV-Channel 5 announced an agreement to form a news partnership between the area's largest newspaper and highest-rated TV station. The agreement calls for Channel 5 to feature a front-page story from the newspaper during the 11 p.m. news and also during morning news shows and on WPTV-produced news on WFLX-Fox 29. Post columnists and reporters will appear on air.
    The Post will feature Channel 5 video on its Web site, and The Post's print and online weather page will feature TV weather forecasts. The Palm Beach Daily News also will be part of the partnership with Channel 5. Both papers are owned by Cox Media Group, and Channel 5, an NBC affiliate, is owned by Scripps Media Inc. Read the whole story...

  • Will Video Previews Help Android App Sales?GigaOM

    Google overhauled its Android Market earlier this month, but appears to have held back one key enhancement that could help boost mobile app sales: demo videos of applications within the Android Market. Google either hasn't mentioned this feature, but AppsFire, a third-party portal to help discover and install Android software, has just added the video demos to its latest software version.

    According to the AppsFire blog, Google recently made the API changes necessary to tap into these video demonstrations, meaning other third-parties could leverage the software demonstrations as well. Developers who upload videos to show off their Android apps to potential customers should provide a far more compelling sales experience than the few screenshots allowed today. While it's nice to see app images, adding video to an application's description can enhance the experience Read the whole story...

  • Oprah Net Forecast: 2 Years Of LossesBarron's

    The Oprah Winfrey Network on Discovery is just days from its debut, but one analyst already sees red ink in its future. Caris & Company analyst David Miller expects the network, debuting on Jan.1 in place of the old Discovery Health channel, to spend more on programming and marketing than it brings in in advertising revenue. The channel will feature Suze Orman, Dr. Oz and reruns of the Oprah Winfrey Show.

    Miller expects the new network to pull in $100 million worth of ads in 2011, but spend $85 million on programming and $40 million on marketing. By mid-2013, Miller expects the network to break even. Read the whole story...

  • KCET Drops PBS Kids Shows, Adds Adult FareLos Angeles Times

    When KCET stops broadcasting PBS programming - after four decades as Los Angeles' major PBS outlet - gone will be the furry friends of "Curious George," the scientific principles of "Sid the Science Kid" and the wacky adventures of "Clifford the Big Red Dog." The Peabody Award-winning series "A Place of Our Own" and "Los Niños en Su Casa" will remain part of the station's morning programming.

    But caregivers looking to occupy youngsters past the morning will likely have to tune elsewhere. Whereas KCET's current weekday schedule features children's programming from 5 a.m. to 2 p.m. -- including a double dose of "Sesame Street" -- the daytime schedule that goes into place Monday is more adult-oriented. Once the clock strikes 10 a.m., the lineup turns to travel, gardening and cooking shows, some of which are reruns. Read the whole story...

  • Netflix Considers Overseas ExpansionMediaweek

    Online video and DVD distributor Netflix is talking with several advertising and media agencies about potential international assignments, according to sources. Currently, Netflix provides service in the U.S. and Canada. But the company is poised for overseas expansion, according to Netflix CEO Reed Hastings. He recently told The Hollywood Reporter that Europe, Latin America and Asia are markets the company would consider entering as soon as the recently launched Canadian operation gets its bearings. WPP's MediaCom handles U.S. media agency chores, while Omnicom Group's Goodby, Silverstein & Partners is responsible for creative. Read the whole story...