Some very good news for a host of magazines, according to MIN, which says the overall upward trend is the first since 2007.

Most impressively, Architectural Digest tracked ad page gains of a bit over 80% this March over last March. Two more magazines increased pages more than 50% in March: People StyleWatch, up 75%; Seventeen, garnering a 66% hike. Next highest were Texas Monthly, plus 43%, and Elle Decor, jumping 39.91% Read the whole story...

Overall, Gannett slowed the rate of its job cutbacks (7% of the total workforce) in 2010 compared to the previous two years, according to an SEC filing analyzed on the Gannett Blog. The newspaper division lost the most -- 9% of the total -- though two divisions, broadcasting and Career Builder, actually added employees.

The Gannett Blog, written by an ex-USA Today editor, "has no formal affiliation with Gannett Co." -- as shown by the slightly antagonistic-to-Gannett-honchos tone of the following: "Today's SEC filing shows that under Craig Dubow, who became CEO in 2005, the company has now eliminated 20,000 jobs -- more than one in every three.

Next month, GCI will disclose Dubow's 2010 pay in the annual proxy report to shareholders. In 2009, he got $4.7 million, which included a $1.45 million cash bonus, based in part on his success in saving money through layoffs and furloughs." Read the whole story...

According to TV By The Numbers, CBS head programmer Kelly Kahl has a specific strategy for some of his low-rated 10 p.m. shows: keeping them alive through roughly four seasons so they'll garner enough episodes for syndication.

The question becomes, then, how low can a show like "The Good Wife" go (1.9 preliminary rating for Tuesday) before the lack of ad revenue trumps "the presumed future syndication value of an existing ratings misfit?" Bill Gorman analyzes this query -- and also provides a likely/not likely to-be-renewed chart of CBS shows, complete with very cute happy/non-happy faces. Read the whole story...

Academy Awards organizers are trying a variety of tactics to lure younger viewers to this year's telecast, from picking younger hosts (Anne Hathaway is 28; James Franco, 32 -- presumably the next youngest in recent times, Hugh Jackman, was actually born in 1968, according to Wikipedia) to creating online and mobile methods for viewers to interact with the show while it's going on.

According to this Wall Street Journal piece, the median age of Oscar viewers has climbed each year to a high of 50.5 (the horror!) but the total audience has also increased significantly -- 30% when comparing 2008 to 2010 figures. Read the whole story...

Ok, so it's a bit self-promotional, but Lewis DVorkin's detailed case history of how Forbes created print and online versions of the same story is still a fascinating look at how well-known pubs are evolving in our digital age.

"The way Forbes sees it, there are two sets of business news consumers - print and digital - and each wants something different," writes DVorkin. "The imperative is to use the same underlying information to serve both. To accomplish that, we're developing new labor and economic models."

DVorkin also describes how the mag's editors turned content from Forbes.com into print content. Read the whole story...