Phyllis Fine, Apr 18, 2011, 3:30 PM
  • Ad World Setting For New AMC Reality Show Deadline Hollywood

    AMC, famed for taking a fictional look at a 1960s ad agency with its "Mad Men" series, in 2012 will air a reality show set in the wild world of present-day advertising. Each of the preliminary eight episodes of "The Pitch" AMC has ordered will follow folks from various agencies as they pitch a new account and prepare a campaign.

    "The Pitch," along with "Inside the DHS," an unscripted show set in the Department of Homeland Security scheduled for a fourth-quarter premiere, will mark AMC's first foray into the reality genre. Read the whole story...

  • Viacom Holdout In Time Warner Streaming Ban Multichannel News

    Time Warner Cable is once again streaming all of the channels that withdrew from its tablet device app -- with the exception of Viacom's programming, according to Multichannel News.

    But while Viacom also regards Cablevision's iPad streaming of content in disfavor, the company has not fought the app legally, as it did with Time Warner's. Why? Cablevision's app is "more lawsuit-proof," with elements that stick more closely to the company's carriage agreement with Viacom, suggests Multichannel's Todd Spangler. Read the whole story...

  • Video Firm Envivio Files For IPO Paid Content

    San Francisco-based video delivery company Envivio filed with the SEC today for an IPO. The firm, which "sells technology used by telecom firms, cable operators, and content owners to deliver video to mobile phones, set top boxes and PCs," hopes to raise as much as $69 million, according to Paid Content. Read the whole story...

  • HBO Picks Up Julia-Louis Dreyfus Show, 'Veep' Deadline Hollywood

    Can you see Julia-Louis Dreyfus as the vice president of the United States? Apparently somebody can, because she is set to take that role as the star of "Veep," the D.C.-set comedy pilot that will begin filming this fall for a 2012 debut on HBO.

    Frank Rich, who just moved to New York mag after a long stint as a political columnist at the New York Times, is one of the executive producers. Read the whole story...

  • Forecast: Cable Growth To Outpace Broadcast Broadcasting & Cable

    Cable network ad revenue is expected to rise 10.8% in 2011, which should make it one of the fastest-growing platforms -- as opposed to broadcast ad revenues, forecast to grow just 2.4%, according to media agency Magna Global. These figures show a continuing trend from 2010, when cable jumped 12.4% in 2010, Magna estimates. Read the whole story...