Wednesday, April 27, 2011

Phyllis Fine, April 27, 2011, 3:15 PM
  • Comcast Discussing Early On-Demand MoviesBloomberg

    Cable TV company Comcast is reportedly in talks with movie studios to offer on-demand home screening of films six to eight weeks after their theatrical release. The company already shows select indie features on the day they premiere in cinemas.

    Comcast would thus be the first competitor to satellite-TV operator DirecTV, which just began a premium home video program showing films roughly eight weeks after release for a cost of $29.99. Comcast says it may experiment with a variety of prices for its service, depending on locale and film. Read the whole story...

  • Rachael Ray Mag Loses Ground (And Publisher)Adweek

    Every Day With Rachael Ray, which has lost newsstand sales to Food Network Magazine and faced an almost 10% slowdown in ad pages, is also facing some staffing issues that go beyond this week's ouster of parent company RDA's CEO.

    Last month the pub quietly lost three executives filling top-of-masthead jobs: Publisher Anne Balaban (who was reportedly fired, according to sources cited by Adweek's Lucia Moses); Vanessa Goldberg-Drossman, the associate publisher of marketing; and Bethany Gale, advertising director. While the magazine looks for a new publisher, Eva Dillon has been appointed in the interim -- along with a new editor, Liz Vaccariello. Read the whole story...

  • Non-Participating Studios Holding Up YouTube's Movies On DemandThe Wrap

    Some studios are hellbent on making deals with YouTube for streaming their films through the video site's Movies On Demand service, while others -- Fox, Paramount and probably Disney -- are holding out, because "they believe that YouTube and its parent, Google, have not taken adequate steps to stop supporting piracy sites," writes The Wrap's Sharon Waxman.

    This could hold up the launch of the service, since YouTube is reportedly trying to get all the majors to cooperate. Read the whole story...

  • Chicago Alt-Weekly Redesigns Edit, GraphicsChicago Tribune

    In the face of a much smaller classified ad market and other challenges of the digital age, Chicago Reader has revamped its design and editorial. The newspaper's newly glossy cover suggests a magazine that should have an extended "shelf life," according to publisher Alison Draper.

    The new editor, Mara Shalhoup, the fourth since last June, is planning to broaden the Reader's appeal by adding "artist-on-artist interview/chats and other features in which taste-makers or figures of interest complement the work of its critics," writes the Chicago Tribune's Phil Rosenthal. Read the whole story...

  • First Gay Military Beer Ad?Huffington Post

    "It's me. I'm coming home," says the solider to his friend (significant other, brother?) in the phone conversation that leads off Budweiser's new military-themed ad. The man the soldier calls is also the one who leads the coming-home party, and the first to give Soldier Boy a hug.

    All these elements have led some to speculate that this is the first targeted to the gay community for the post-Don't-Ask-Don't-Tell military. Sounds intriguing, and Huffington Post even has a quick poll for those who watch the video, asking "Does this ad have a gay theme?" Interestingly, "totally," is tracking the lowest percent of responses (28.3% when we checked), with the rest either saying "No," or "Probably not, but I could see why people would think that" -- the winning response, picked by 41.6%. Read the whole story...