Friday, July 22, 2011

Phyllis Fine, July 22, 2011, 3:17 PM
  • Study Charges Lack Of Diversity At Creative AgenciesHispanically Speaking News

    A study of TV spots that aired during last year's Super Bowl found that, of 52 ads produced by major agencies, 100% of the creative directors were white - and only four of 67 total ads featured a person of color in the lead role.

    This is representative of the ad industry's overall body of work, according to TIDES -- The Institute for Diversity and Ethics in Sport at the University of Central Florida -- which conducted the research for the Madison Avenue Project, a partnership between the National Association for the Advancement of Colored People and Mehri & Skalet, PLLC. Read the whole story...

  • Study: Radio Usage To Become More FragmentedFMQB

    Good news for radio advertisers: the medium is still alive and well, far from facing extinction from streaming services like Pandora. That's among the findings of the second annual survey of 2,000 women radio listeners by Alan Burns and Associates.

    In other results, radio listeners are forecast to become more fragmented in their tastes -- mostly due to broadband streaming in cars, which brings more non-local stations into into the mix.

    "On the other hand," Alan Burns tells FMQB, "there's less love for radio among younger listeners, and while wireless broadband in cars isn't going to kill radio, it will lower usage somewhat." Read the whole story...

  • Door-Stopper Fashion September Issues Are BackAmerican Public Media Marketplace

    Fashionisitas can start practicing their weightlifting now: the massive September issue of fashion magazines will be back this year, as ad sales rebound for the likes of Vogue (50 more pages than last year -- 584), Marie Claire and Cosmopolitan.

    "As consumer spending rebounds, clothing and cosmetic companies are flocking back to magazines, because they have a unique appeal that online media can't match.... the old-fashioned leafing through... the glossy color," notes media analyst Ken Doctor, quoted in this post.

    We're suckers for the spell of the glossy fashion page, so we can't help but agree. Read the whole story...

  • Improving On MoviePass To Better Challenge NetflixFuture of Film

    In this thoughtful post, digital media consultant Chris Dorr lays out a plan for how a subscription-based movie theater program could challenge Netflix in the context marketplace. Just weeks ago, the launch of such a service - MoviePass - was scuttled when the AMC theaters declined to participate  .

    But Dorr says such a service could succeed by targeting more than just film buffs, charging much less than the $50 per month that MoviePass wanted, letting people see as many movies as they want as many times as they want, and getting theaters more actively involved. Read the whole story...