Phyllis Fine, Oct 18, 2011, 3:33 PM
  • LivingSocial/Clear Channel Partners For On-Air PromosWall Street Journal

    Starting next week, on-air personalities at 500 Clear Channel Radio stations nationwide will use "unscripted patter" to promote LivingSocial discount coupons available on the stations' websites, according to Stu Woo and Ethan Smith. "The agreement is the latest way traditional broadcasters are responding to competitive threats from online newcomers," Woo and Smith write. Read the whole story...

  • 'Fortune' Releases List Of Theme IssuesAdweek

    Fortune magazine is releasing its list of "editorial franchises" -- or, as we'd put it more simply, telling us that all of its 18 issues in 2012 will have a specific theme, from "Best Advice I Ever Got" to “How it Works,” which "will explore the secret sauce of products and concepts," writes Lucia Moses. Advertisers and readers apparently love such issues, according to Fortune folks quoted by Moses.
    Read the whole story...

  • Why Clients Don't Need Agencies AnymoreMediaBizBloggers

    "Clients don't need agencies anymore," writes Uwe Hook in in this thoughtful piece, which analyzes a RSW/US survey that polled 174 key marketers on agency-client relationships. Among the key points: "Only 55% of marketers state they would consider using their primary agency again if they were to put up their account for their review." In fact, Hook begins by noting, "I've met with a few CMOs and agency heads in the last few weeks and was astonished how painful relationships between agencies and brands have become." Bottom line, according to Hook:"[Marketers] still need creative production and media placements/negotiation, etc. But not a full-service agency." Read the whole story...

  • CBS Launches NYC Digital ChannelNew York Daily News

    New York City's Channel 2/CBS station is launching a digital channel that will include input from all of CBS' local outlets: NewsRadio 880 AM, 1010 WINS and sports radio WFAN 660 AM. The channel should begin operating by the end of the year. The plan is to create similar channels for CBS-owned stations in other markets. Read the whole story...

  • SyFy Buys Reality Ghost Series From Mark BurnettThe Hollywood Reporter

    Boo! SyFy has bought six episodes of "School Spirits," an unscripted series co-produced by reality show veteran Mark Burnett and experienced ghoulmesister Seth Jarrett, producer of Bio's "Celebrity Ghost Stories." The show features student, teachers and parents from high schools around the country discussing their experiences with paranormal beings. Read the whole story...