In October,  the 154-year-old print monthly Atlantic tracked a milestone: its digital/print split of advertising revenue shifted, with digital for the first time having a slightly larger percentage (51) than print (49).  "For any magazine publisher to take in the bulk of its advertising revenue from online sources is incredibly rare," writes Jeremy W. Peters. "Publishing industry executives said they were not aware of any examples of a brand as prominent as the Atlantic doing so." Peters then discusses the Atlantic's evolution "from a magazine publisher to a multimedia company." Read the whole story...

Grands, Rapids, Mich.-based Booth Newspapers, which is transitioning to a much more digitally centered news service, MLive Media Group, is laying off more than 550 employees at eight of its companies, including such newspapers as the Kalamazoo Gazette and The Saginaw News. Those employees are also being urged to apply for new jobs at MLive Media Group, which will handle news and advertising, and the recently created Advance Central Services Michigan, which will handle production, distribution and human resources duties. The new companies recently posted info about 200 new positions, including sales, editing and reporting jobs. Read the whole story...

Here's a man bites dog story, the opposite of many of today's ATN items about about digital overtaking print: Conde Nast's Style.com just "reverse-published a glossy magazine, Style.com/Print," writes Lucia Moses. The 218-page issue dissects the spring fashion shows. "It’s absolutely for fashion insiders, and I don’t necessarily mean people in the fashion industry... It’s really for those people who are absolutely obsessed with fashion," notes Style.com editor Dirk Standen in this Q&A. Read the whole story...

Are you a media buyer who likes receiving freebies like "manis/pedis" from salespeople? Hmmm... your secret may be out on the site Sellercrowd.com, created so digital salespeople can quietly trade info on media buyers. Clients are banned, and kept out through the use of LinkedIn profiles to vigorously vet users' identity -- though many media buyers are so intrigued they keep trying to get in, notes site founder Clayton Gran. "Gran is hoping to eventually roll the site out to all kinds of different sales people, in any industry where there is an increasing number of sellers but a static or dwindling number of buying clients," writes Jim Edwards. Read the whole story...