Showing "hints of a comeback," Tigers Woods has signed two new sponsorship deals with Rolex and Fuse Science, a sports nutrition startup whose first product has not yet been released, according to The New York Times. Both partnerships "replace only a fraction of the income Woods lost when AT&T, Accenture, Gatorade, Gillette and others cut ties with him." Read the whole story...

Here's some cheeful news: a number of radio stations around the U.S. (as well as, most recently, in Canada) have adopted all-comedy formats this year, from Kansas City's Funny 102.5 to Grand Rapids, Mich.'s Funny 1410. Most of the stations use Donkey Comedy Network’s 24/7 Comedy programming service. Read the whole story...

The discovery that a Fiat ad showing Jennifer Lopez returning to her old Bronx neighborhood used a body double for the Bronx scenes may have shocked "a jaded public well accustomed to fakery in TV advertising," writes Noam Cohen. But the blogger who first wrote about the shoot in October gave Lopez some points for "trying to make [the] connection [with her Bronx childhood] – the majority position is that people from that background don’t look back.” Check out the piece for Fiat's "nonchalant" confirmation of the body double, as well as speculation about the authenticity of another element in the commercial. Read the whole story...