Monday, November 28, 2011

Phyllis Fine, November 28, 2011, 4:00 PM
  • Hoop It Up: NBA To End Lockout With Xmas GameAdvertising Age

    The National Basketball Association has ended its nearly six-month-long work stoppage  and should be playing its first three games on Dec. 25. That's a nice Christmas present for such advertisers as Kia, Miller Coors and American Express, along with "TV outlets such as Disney's ABC Sports/ESPN and Time Warner's  Turner Networks, the latter being particularly exposed to a prolonged lockout because it lacks lots of substitutable sports programming," according to Advertising Age. Read the whole story...

  • Regis Plots Return To TVNew York Post

    Days after Regis Philbin signed off on his long-time talk show, he announced his plans for a return, hosting another kind of TV experience: a prime-time family talent show. Philbin, who does have experience with talent shows -- he hosted the first season of NBC's "America's Got Talent" -- formed RAF Productions to develop “a family competition, which is something new in our business," he says here. Read the whole story...

  • Is Consumer Reports Moving Closer To Ecommerce?TechCrunch

    Consumer Reports publications have always positioned themselves as above the commercial fray, accepting no advertising and no free products in their aim to provide purely impartial product reviews. So we’re watching carefully CR’s new partnership with search engine Decide.com for a section of the CR Web site called "Deals of The Day," featuring products "recommended by Consumer Reports [that]  have recently dropped to their lowest-ever prices at the indicated retailers according to Decide's price data" -- complete with links to the deals. There are not one, but two, disclaimers about how purely informational and noncommercial the whole things is: "Neither Consumer Reports nor Decide receive anything in exchange for featuring these deals… These posts are not an endorsement of the Web sites that sell them...” Is CR nervously clearing its throat here, knowing that it may be walking a fine line closer to ecommerce? Sure, this deal is not exactly Groupon-like -- but by providing links to retailers, is CR enabling consumer purchases in a way it’s never done before?  We wonder. Read the whole story...

  • Businesweek, Hachette, Partner On E-BooksPaid Content

    'Bloomberg Businessweek' will provide content for a series of e-books published jointly by Hachette Book Group that will “illuminate key moments in the world of business,” according to Laura Hazard Owen. The first edition, available for $3.50 through several etailers, is Steve Jobs: 1955-2011. "The alliance between Hachette and Businessweek is notable because many media outlets... have chosen to publish e-books that consist of repurposed content directly, rather than partnering with book publishers," writes Owen. Read the whole story...