Tuesday, March 6, 2012

Phyllis Fine, March 6, 2012, 3:11 PM
  • Election-Year Campaigns: Pubs Target Readers With CoverageCapital New York

    Print publications are jumping on the digital and social media bandwagons to attract readers eager for election coverage. First up, the New York Times is offering its most extensive bit of video coverage today, Super Tuesday. Starting at 7 p.m., the nytimes.com will feature live and preproduced videos starring "the big guns from its bench of political reporters, editors and columnists," writes Joe Pomeo. That includes op-ed columnist Gail Collins (whose columns are masterpieces of witty insight, we think), as well as Washington bureau chief David Leonhardt, White House correspondent Jackie Calmes, and New York Times Magazine political correspondent Matt Bai. But the Times venture is competing against an online pub, Politico, whose video coverage of Super Tuesday will not only be available at politico.com, but also on TV at C-SPAN. Later in the year, Time magazine is partnering with Foursquare at both political conventions, offering special content to those checking in, from access to venues and events, "plus convention tips from Time reporters," writes Laura Hazard Owen. Read the whole story...

  • 'People' Mag Seeks Regular Folks As 'Most Beautiful' CandidatesPeople

    People magazine is trying to increase reader engagement with its annual "World's Most Beautiful" double issue by, some would say, appealing to readers' vanity: they can nominate themselves or a worthy female candidate aged 20 to 59 to be featured in the late April issue along with more traditional beauty candidates -- celebrities.  The campaign wil bridges tablets, online and print editions. Crowdsourcing at its finest, perhaps -- but this post doesn't make very clear how the beautiful people will actually be selected, beyond noting that readers can "like" photos. Read the whole story...

  • Conde Nast Heads List Of Top iPad Appsminonline

    Condé Nast had the most mags of any U.S. publisher on a list of top iPad apps ranked on "design, functionality and use of rich media" by McPheters app watcher iMonitor, writes Steve Smith. In fact, Condé's  mag leads the list (but we think it's an alphabetical one, anyway), which also includes Golf Digest, GQ, Self and Wired. Next most popular publisher was Martha Stewart Living Omnimedia, with Everyday Food and Martha Stewart Living on the list. Read the whole story...

  • Comcast's Sports-Heavy Strategy For Turning Around NBCUFortune

    The stakes are high for "Comcast as it seeks to make a success of NBCU, and in the process validate [the] decision to merge the two companies into a content and distribution colossus. Such conglomerates are now seen as unmanageable at best -- and at worst, disastrous like the AOL/Time Warner merger of 2001," writes Douglas Alden Warshaw. "Bigtime, ratings-grabbing sports such as the Super Bowl and, yes, the Olympics" are key to the company's strategy, Warshaw adds in this analytical piece, which also provides behind-the-scenes anecdotes of such events as the resignation of longtime NBC sports chief Dick Ebersol. Read the whole story...