Nielsen will begin selling "what many advertisers have been clamoring for": cross-platform campaign ratings, a system that combines its existing TV ratings with its new online campaign metrics, according to Brian Stelter. Touted as a "major breakthrough" by a Nielsen exec, the system will show the overlap between the reach of a TV and online campaign, writes  Stelter. "The lack of overlap has posed problems for media buyers in the past." Group M will be the first agency to use the system, which will -- of course! -- also be available to other companies. Read the whole story...

After two test issues, Hearst's HGTV Magazine, based on the Scripps Networks Interactive-owned network, is now an official publication. "The magazine's rate base will be 450,000, making it one of the largest consumer magazine launches of the past decade, Hearst and HGTV said," according to Multichannel News. No word yet on its exact frequency -- monthly or not? -- but its June/July issue wil hit newsstands in mid-May. And Dan Fuchs will be its publisher and chief revenue officer Fuchs was formerly associate publisher of O, The Oprah Magazine. Read the whole story...

In more news from Hearst today, the company is expanding its range of "e-singles" -- magazine-branded, single-format digital content -- with the likes of three Seventeen collections of 10 to 12 first-person articles published under the titles "Terrifying True Teen Stories,” “Shocking True Teen Stories” and “Inspiring True Teen Stories.” Cosmopolitan, meanwhile, is repurporsing its content for e-singles like “Cosmo’s Naughtiest Questions in 20 Words or Less,” set to be released this  spring. E-singles are being used to upsell other print and digital products, Hearst Books publisher Jacqueline Deval tells Paid Content. Read the whole story...

Since Amy DuBois Barnett became Ebony's editor in chief a year and a half ago, redesigning the print and digital editions, the 66-year-old, iconic mag about the African-American experience has seen significant circulation growth again.  This personal profile of Barnett also explains how she revamped the book, by, as she puts it, "basically dragging it by its ear into the 21st century." Read the whole story...