Monday, March 26, 2012

Phyllis Fine, March 26, 2012, 2:58 PM
  • ifood.tv Moves To Connected TVGigaom

    Instructional cooking video site ifood.tv is moving onto Boxee, Google and Yahoo connected TV platforms, following its recent launch over Roku. The five-year-old site "is making its content more coach-potato friendly by curating its video library and creating its own ‘channels’ of content – for instance channels devoted to wine or Mexican food," writes Kevin Fitchard. Moving onto the smaller screen as well, last week ifood.tv launched its first Android app. Read the whole story...

  • 'Mad Men' Premiere Hits With Record RatingsTV by the numbers

    Don Draper did good last night. The season five, two-hour premiere of "Mad Men" garnered record ratings: a 2.5 HH rating of 3.5 million viewers, making it the most-watched episode of the series, up 21% from the season four premiere. As for us, we can't stop singing the first part of that catchy French song, "Zou Bizou, Bizou" (now number 1 on iTunes) performed by Jessica Pare in what some speculate could be a star-making moment Read the whole story...

  • Should Rush Rush To Sirius?Radio & Television Business Report

    After facing advertisers' mass exodus from his radio show, should Rush Limbaugh move to Sirius XM or online? Carl Marcucci weighs this question, including comments from various analysts -- and the observation that the anti-Rush movement could hurt talk radio as a whole. Ultimately, writes, Marcucci, Limgaugh is "terrestrial radio’s biggest anchor store," so his defection "would hurt the medium tremendously and do some immediate and probably permanent damage to the bottom line of his 600 affiliates." Read the whole story...

  • The 'WSJ' Likes Social Media -- Especially PinterestMediabistro

    The Wall Street Journal is using text graphically on its Pinterest board, which takes memorable quotes from news stories and makes them look like pull-quotes in a larger story of blurred text. Two of the paper's social media editors (yes, there are more than one -- interesting) explains the strategy -- and its results -- in this post. Not only are the quotes being repinned, they "also help kickstart conversations amongst readers, something every reporter or editor involved in reader engagement likes to see," writes Elana Zak. Read the whole story...