On Friday Rodale's Women's Health magazine is launching a "Sparkling Summer" contest in which readers compete by creating Pinterest boards with images from Forevermark Diamonds. This may be the first-ever campaign in which a magazine works with an advertiser on Pinterest, where "followers and fans often react negatively to the kind of blatant sponsored messages that appear in other media, such as print and radio,"  writes Laura Indvik. "To integrate advertising into social media managed by magazines thus requires a degree of creativity." Read the whole story...

News Corp.'s new Spanish-language channel, Mundo Fox, is launching Aug. 13 with "a single news show, a [half-hour] evening news program anchored by Rolando Nichols of KWHY Los Angeles, a MundoFox affiliate," writes Alex Wesprin. Mundo Fox has affiliates in 40 markets so far, and 'is expected to have deals in New York and Houston shortly, rounding out the top 10 markets," according to Wesprin. Read the whole story...

What makes CBS "a crown jewel of the media industry," providing "very high returns to its stockholders"? The analysts at Trefis break it down into four key trends, from the "improving advertising environment" to "content licensing and retransmission fee push," to name two. Read the whole story...

Since 2010, Forbes.com has been pioneering a  "new publishing model grounded in some of the fundamental principles of the Web," with a group of almost 1,000 entrepreneurial journalists each responsible for developing, writing, and promoting his or her own blog, writes Jeff Sonderman. While "contributors are left to sink or swim on their own," Forbes itself "is swimming," he writes. "The Forbes.com audience doubled in the past year to 30 million monthly unique users."  Sonderman further analyzes the strengths and weaknesses of this model. One downside: "What the Forbes model gains in quantity, speed and flexibility, it loses in editing." Read the whole story...