The new Ikea Uppleava TV set, available for sale in Europe next month and in the U.S. next year, will allow viewers to choose and pay for purchases with their remote control devices.

"The technology, which has been developed by a German company called Connept, will prompt users to press the red button on their Ikea TV’s remote control during select ad spots," writes Janko Roettgers. "The TV will then launch a browser window, prompting registered users to enter a password and confirm their order." Read the whole story...

Mallory Jean Tenore uses The New York Times' expansion of its social media team (with new hire Daniel Victor and newly promoted Michael Roston) as a lead-in to discussing the newspaper's (and papers' in general) social media strategy.

"Social media jobs started to pop up in newsrooms around 2009. Now, many newsrooms have hired social media editors and community engagement editors, and are learning that there’s a lot more to social media than simply posting to Facebook or Twitter," she writes. Read the whole story...

The Central Intelligence Agency has reached out to major ad shops to vet them for possible work on recruitment ad campaigns.

Those agencies needn't hire folks with "Top Secret/Sensitive Compartmented Information Level" just yet (though that will be a requirement). This is preliminary checking, dubbed a "market survey," that "could lead to an official request for proposal" down the road," writes Rupal Parekh.

Interested agencies "will likely need mulitcultural marketing abilities" along with expertise in social media. Read the whole story...

Bankers are exploring the sale of CBS Outdoor, "one of the top outdoor advertising companies in the world," writes Wall Street Journal reporters Ryan Dezember, Christopher S. Stewart and Anupreeta Das. CBS hopes the price tag for the unit would be $6 billion, "but many see $4 billion as a more-realistic price."

No deal is on the table, but CBS execs have been dropping hints about selling the business at various conferences.

Two potential buyers, rival Clear Channel Outdoor, and French outdoor advertising firm JCDecaux, would both likely face antitrust challenges to a purchase. Read the whole story...