After 14 years as Cosmopolitan editor in chief, Kate White is moving on to become a Hearst advisor, with former Marie Claire editor Joanna Coles taking on the chief role Sept. 10. Coles was chosen after six years of making over the Marie Claire brand with "a strategy [that] proved a hit with both readers and advertisers," writes Emma Bazilian. This editorial shakeup happens less than a month after the death of Helen Gurley Brown, who reinvigorated the Cosmo brand in the 1960s when she took over as editor in chief. Read the whole story...
Wall Street firm Guggenheim Partners and a group of investors bought Dick Clark Productions, "the company that produces the Golden Globe Awards show and the New Year’s Eve broadcast hosted for nearly 40 years by its late founder" for an undisclosed sum, writes Ben Protess. Read the whole story...
Print pub WebMD was revamped for its September issue, and is now broken up into six major sections: living healthy, healthy beauty, family & parenting, food & recipes, fitness & exercise, and WebMD Checkup. "Topics from WebMD online communities will be explored in detail in the print magazine—an effort to further incorporate audience desires and social conversations into the editorial focus of the brand," writes TJ Raphael. The pub will also increase its circulation by 100,000 copies starting in January. Read the whole story...
"The theory is, that major marketers are better off using multiple agencies within a single holding company, for smoother integration of their communications resources. However, this rarely
happens," writes Avi Dan in this commentary on agency-client relationships in the era of many agencies umbrellaed under one holding company.
"Some holding companies have tried to get
around these problems by creating dedicated, single-client agencies with a single P&L and no 'silos,'" Dan continues "And, while it may solve one problem, it often creates many others." Read the whole story...