Phyllis Fine, Oct 1, 2012, 4:01 PM
  • Telemundo Launches Bilingual Ad PlatformNew York Times

    Telemundo Media and Comcast Spotlight are launching Telemundo Plus, an advertising platform that will let advertisers show ads in either Spanish or English "throughout the NBCUniversal, Comcast and Telemundo networks," writes Tanzine Vega. When using the product, such advertisers as T-Mobile and Toyota (which have already signed up to test it), "will be able to specify an audience by neighborhood, but the aim is to approach the same level of precision available to marketers who run digital campaigns," writes Vega. Read the whole story...

  • Al-Jazeera Cuts Back On News To Invest In SportsBloomberg Businessweek

    Like many other media entites, Al-Jazeera -- "the network that was supposed to be an Arab CNN, offering a counterweight to Western cable news" -- is cutting spending on its English language news-gathering, writes Bloomberg Businessweek reporters. Instead, it's "building up its presence in a more lucrative corner of the media world[,] European soccer," by launching the sports network BeIN Sport. Read the whole story...

  • Is Havas Ripe For Acquisition?Bloomberg

    "French billionaire Vincent Bollore,  who owns 37% of Havas, may be willing to sell after already agreeing to part with his holding in London-based advertiser Ageis (AGC)  Group Plc when it was sold to Dentsu," speculates Kristen Schweitzer. She gets a media analyst to agree with her hypothesis -- “If you look at consolidation in the space, then Havas is a key firm to be acquired, despite its European weighting" -- which is countered by a statement by the Havas CEO affirming Bollore's "commitment to the company." Read the whole story...

  • 'Times Picayune' Publishes Last Daily EditionWGNO

    New Orleans' Pulitzer-Prize-winning newspaper, the Times-Picayune, published its last daily edition on Sunday, and this week will begin its Wednesday, Friday and Sunday rotation. Aiming to take up the slack, The Advocate of Baton Rouge started publishing a daily New Orleans edition.  Read the whole story...