Phyllis Fine, Nov 1, 2012, 3:52 PM
  • Netflix On The Block?Bloomberg Businessweek

    Netflix is now in play since Carl Icahn took a 10% stake in the video streaming service, "signaling a potential end to its days as an independent company," writes Cliff Edwards and Michael White. "In a filing, Icahn said the company may have appeal to larger buyers." Read the whole story...

  • 'Atlantic' Debuts Online Channel: The SexesWomen's Wear Daily

    Atlantic Media has launched an online vertical channel, The Sexes, set to cover “gender dynamics in the workplace,” writes Erik Maza. "Helping guide coverage is Anne-Marie Slaughter, the author and former Hillary Clinton aide who had a viral hit on her hands with her 'Why Women Can’t Have it All' cover story." Read the whole story...

  • Reddit Possibly Worth $240M, Justifying 2006 Purchase By Advance Forbes

    Unlike other mainstream companies that stumbled when they bought hot digital properies, Conde Nast parent Advance Publications, which  "spent little more than loose change in 2006 to acquire Reddit, one of the Internet’s edgiest news and comment sites...  could be looking at a 30-to-1 jackpot on a fast-growing property that’s arguably worth $240 million or more," writes George Anders. Read the whole story...

  • How The 'NY Times' Should've Justified Its PaywallJim Romenesko

    Newspapers can learn from the New York Times' mistakes in justifying its paywall to potential paying customers, according to a study just published in a psychology journal.“When [research] participants were provided with a compelling justification for the paywall — that The New York Times was likely to go bankrupt without it — their support and willingness to pay increased,” say the professors who masterminded the survey of of almost 1,000 Times readers before the wall was launched, and 400 after, writes Jim Romenesko. Read the whole story...

  • A Post On PerspectiveAdvertising Age

    A little post-appocalyptic-storm perspective, anyone? That's what you get in spades from a post written by a former advertising art director, the late Linus Redding. Full points go to Advertising Age's Matt Creamer for pointing us to "one of the best pieces I've ever read on the pressure-cooker of creativity and commerce that is advertising." First published in March, "It's a 'must read' for creatives, account and especially clients," according to a commenter on the Ad Age site. "It's true also for those of us who are marketers/communicators who are responsible for evaluating finished creative work, writing positioning and plans, and often writing our own briefs and social media," the commenter continues. Read the whole story...

  • Medicare Spot Could Be Factor In Swinging Key Voters: SeniorsHuffington Post

    With the election only days away, the Huffington Post is putting the focus on an ad aimed at the segment of the voting population that could determine the presidency: senior citizens. The spot focuses on how the Romney/Ryan administration would effectively end Medicare, replacing it with a confusing voucher program. Read the whole story...