- New Success Metrics for Online Advertising (ClickZ) One of the biggest threats to the online advertising industry is the exclusive use of the click-through rate (CTR) as a success metric. Here are some examples of the metrics you can use to measure the positive impact on branding, awareness, and purchase i Read the whole story...
- 24/7 Media Hints of Layoffs (IAR) The online advertising company's new president may have some tough work ahead -- breaking bad news to employees. Read the whole story...
- CMGI-backed media exchange reduces staff (CNET News.com) OneMediaPlace, an online exchange for advertising space, cut its staff by 30% Tuesday, a spokesman for the company confirmed Wednesday. Read the whole story...
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- Acquisitions Flourish, Google To Seek Equity Firm To Further Deals
- Millennial Expands Video Ad Options
- CIMM Issues Request For Data, Cross-Platform Metrics
- Heads Or Tails: Facebook Grows A Long One, Surpasses 1 Million Advertisers
- Consumer Action: Most Web Users Want Control Over Tracking
- Affiliate Channels Attract Global Buying, Tailored Marketing Programs
- Motorola Hires Digitas For Global Media Account
- Microsoft Rolls Out Ad Pano, Mobile Ad Format
- Kiip Debuts Self-Serve Option For Advertisers
- Mindshare Taps Elkins As Managing Director, Digital, West Coast
