Around the Net In Online Marketing Editions for May 2002
Around the Net In Online Marketing - Thursday, May 16, 2002
Almost $1 Billion in Tax Funds Haven’t Cut Children’s Drug Use (MSNBC)
Dynamic Logic to Track Email (IAR)
Around the Net In Online Marketing - Wednesday, May 15, 2002
Better Late Than Never (Executive Summary)
'Experimental' Online Ads Take On Obnoxious Tone (BizReport)
Around the Net In Online Marketing - Tuesday, May 14, 2002
Big Deals Alter The List Of The Big Deals (B&C)
ABC is Adding 7 Shows, Canceling 'Spin City,' 'Philly' and 'Dharma' (EM)
Around the Net In Online Marketing - Monday, May 13, 2002
In New Turn, AOL Time Warner Will De-Emphasize 'Convergence' (WSJ)
Ratings Champ NBC Unveils Fall Lineup (AP)
eBay, AOL Renegotiate Ad Deal (IAR)
Around the Net In Online Marketing - Friday, May 10, 2002
Spurned by NBC, Diageo to Create Own Ad Network (Reuters)
Balance of Power Shifts to Ad Clients (MSNBC)
Around the Net In Online Marketing - Thursday, May 9, 2002
Why it Matters if Viewers Care (MediaLife)
Fate of Dozens of TV Shows Perched on 'Bubble' (Reuters)
Can Broadband Save Internet Media? (McKinsey)
Around the Net In Online Marketing - Wednesday, May 8, 2002
NBC Left at the Gate in Its Derby Coverage (NYTimes.com)
Interactive TV Advertising Seen Gaining Traction (Reuters)
Around the Net In Online Marketing - Tuesday, May 7, 2002
L90 Says Overstated Sales in Past Quarters (Reuters)
Big Three Prime Time Revenue Down (B&C)
Around the Net In Online Marketing - Monday, May 6, 2002
Neuharth Toys With Kids' Newspaper (E&P)
Dot-com May No Longer Be a Dirty Word (CBS.MarketWatch)
Around the Net In Online Marketing - Friday, May 3, 2002
What Wireless Users Want (CyberAtlas)
Newspapers in the Digital Age (ORJ)
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