- Upfront Market Expected to Change (B&C) Speakers at AdWatch: Outlook 2002 in New York Tuesday said the way the upfront market is conducted will change over time. Read the whole story...
- Automakers Drove Newspaper Advertising In 2001 (E&P) While many advertisers had their foot on the brake last year, it was full speed ahead for automakers as the drive to promote low-interest or no-interest financing propelled them higher up the ranks of newspapers' biggest advertisers, according to Competitive Media Reporting. Read the whole story...
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