• , Jan 21, 2004, 12:00 AM
  • Interactive Companies Play the Name Game (IAR) What's in a name? A great deal, apparently, because a number of companies in the interactive advertising space have changed their names in the last few months. Gator became Claria, Dealtime and Epinions changed to Shopping.com, and Ah-ha.com switched to Enhance Interactive. Read the whole story...