• , Oct 21, 2004, 12:00 AM
  • Demystifying Blogs iMediaConnection, October 21, 2004 Gawker Media publisher defines blogging and custom publishing for an iMedia Brand Summit audience (first of three parts). At September's iMedia Brand Summit in Deer Valley, Utah, Denton spoke about the marketing potential for social networking and blogging. Read the whole story...
  • AOL Downloads Elvis Lookalike for New Advertising Drive Revolution, October 21, 2004 An Elvis Presley lookalike from Blackpool is the star of the new campaign for AOL, created by Grey London, as the ISP taps into the craze for music downloads. The campaign, called "Chinese Elvis", shows how AOL members can feed their obsessions and access unique music content via the keyword search feature. It is the latest campaign from Grey for AOL 9.0 to use a central character to highlight the benefits of being an AOL member. Read the whole story...
  • Google Earnings to Shine on Search Ads Cnet, October 20, 2004 Financial analysts are predicting strong third-quarter earnings for Google on growth of search-related advertising, but some caution that its stock is still overvalued. Read the whole story...
  • Study: European DMers Plan No Huge Spending Increase in eMarketing DMNews.com, October 21, 2004 Though European direct marketers expect the effectiveness of Web, e-mail and mobile marketing to improve drastically in the next few years, they plan no large spending increase in these areas. This was the conclusion in a recent Forrester Research study published in cooperation with the Federation of European Direct & Interactive Marketing. Read the whole story...
  • Overture Extends Reseller Program to Ad Agencies DMNews.com, October 21, 2004 Yahoo's Overture Services said yesterday that it has opened its third-party reseller program to ad agencies, which have been slow to embrace search marketing. Read the whole story...