• , Jan 24, 2005, 10:37 AM
  • Web Surfers Crack G.M.'s Mystery Ad The New York Times, January 24, 2005 The New York Times, January 24, 2005
    Can an advertising campaign based on a teaser survive after its secret has been let out? The marketing team at General Motors hopes so, after some Web surfers spoiled a national promotion that was intended to gradually reveal a secret message. Read the whole story...
  • Music Industry Embraces an Online Future Reuters, January 24, 2005 Reuters, January 24, 2005
    Music executives walked into this year's Midem conference beneath a giant banner promoting Napster, once the beleaguered industry's nemesis but now one of the services helping it turn a corner. Read the whole story...
  • Internet News Sites Are Back in Vogue The New York Times, January 24, 2005 The New York Times, January 24, 2005
    When L. Gordon Crovitz, the president of Dow Jones & Company's electronic publishing division, sat down last spring to assemble a three-year strategic plan, one of the things he foresaw was a potentially costly gap about to open. If the demand for online advertising continued to grow, Dow Jones's Web sites, including The Wall Street Journal Online, would not provide enough page views for all the online ads the company could sell. Read the whole story...
  • Reporter Fired for Yahoo Baby Hoax Reuters, January 24, 2005 Reuters, January 24, 2005
    A Romanian tabloid says it has fired a reporter for making up a story about a couple who named their son Yahoo as a sign of gratitude for meeting over the Internet. Read the whole story...