Massive's In-Game Network Gets CasualClickz, June 28, 2005
In-game ad network Massive will start selling inventory in casual games through a deal with game and "advergame" developer Skyworks. The move marks a departure for Massive, which has so far concentrated on the retail gaming market and its audience of young, hardcore players, most of them men. The company's expansion into casual games means enabling advertisers to target a broader audience that includes children and older adults, including women.
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Grokster Ruling Won't Ease Output ChallengesThe Hollywood Reporter, June 28, 2005
The Supreme Court's ruling against Grokster and other such file-sharing companies only chips away at the long, grueling process of media and entertainment companies learning to create and protect content value in a digital broadband world. The seeming winners in this case can still be losers.
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Apple Updates iTunes Music SystemReuters, June 28, 2005
Apple Computer Inc. on Tuesday released its newest version of the popular iTunes digital music management software, which now includes the ability to download alternative audio shows called podcasts. According to Apple's Web site, version 4.9 of iTunes, the companion service to the popular iPod music player, will allow users to "select subscription options and download you favorite podcasts automatically."
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Broadband Fight Heads to CongressWired, June 28, 2005
The nation's high court this week gave the latest hard knock to key rules in the highly regulated telecommunications industry. Now the question is whether the century-old competition scheme will topple completely, or settle back into a new structure. Proponents of "open access" suffered a major setback on Monday in the so-called Brand X case, when the U.S. Supreme Court decided (.pdf) that the cable industry doesn't have to let competitive ISPs onto its wires.
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Grokster Loss Sucks for TechWired, June 27, 2005
As Hollywood and record labels cheered Monday's Supreme Court decision in the MGM v. Grokster case, technology companies and consumer groups warned that the ruling will chill innovation and result in more gadget-killing lawsuits. In a unanimous ruling, the justices said that Grokster and StreamCast Networks -- the company behind the Morpheus network -- can be held liable for copyright infringement if they encourage customers to illegally share copyright movies and music. The Supreme Court returned the case to the district court where the two software companies will be tried for inducing infringement.
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