• , Jul 22, 2005, 11:30 AM
  • Emotionally Rich Media ClickZ, July 22, 2005 Do you get a little choked up over a good Hallmark commercial? Would you reach for that tissue box if you saw the same spot online, while checking up on where to order monogrammed gifts for your clients?Traditional broadcast advertising has proven time and again creating an emotional connection with a brand affects purchases and purchase intent. People look favorably on brands they can personally identify with. No medium has done this better than TV. Can the Internet deliver a message as powerfully as TV can? Can it elicit an emotional response and persuade users to click, try, and buy? Read the whole story...
  • Study: Some Internet Terms Unfamiliar AP, July 22, 2005 Podcasting and RSS feeds may be the latest craze in high-tech circles but the general public is largely unfamiliar with the Internet terms. A study by the Pew Internet and American Life Project also finds that Internet users aren't all that familiar with "phishing," either. Read the whole story...
  • New Spam-Fighting Technique Criticized AP, July 22, 2005 Escalating the war on spam, a California company wants to let thousands of users collaborate to disable the Web sites spammers use to sell their wares. A leading anti-spam advocate, however, criticized Blue Security Inc.'s Blue Frog initiative as being no more than a denial-of-service attack, the technique hackers use to effectively shut down a Web site by overwhelming it with fake traffic. Read the whole story...
  • The Podcast as a New Podium The New York Times, July 22, 2005 Admit it. You don't know what podcasts are. Your plan is to do that thing of half-reading tech articles and waiting in denial until it's scarily mandatory that you really understand it -for instance, you have to create your own podcast for some random reason in one hour - and then desperately turning to Wikipedia or a teenage relative for a last-minute explanation. Just as you did long ago with the World Wide Web. Read the whole story...
  • Google Seeks to Stop Microsoft from Suing New Hire Reuters, July 21, 2005 Google Inc. on Thursday asked a California judge to invalidate a non-compete agreement central to Microsoft Corp.'s lawsuit against a former vice president hired to head Google's new research center in China. In a filing to the California Superior Court in Santa Clara County, Google charged that the non-compete provision signed by Kai-Fu Lee while he worked for Microsoft was "overreaching and unlawful." Read the whole story...