Wednesday, August 31, 2005
  • , August 31, 2005, 11:30 AM
  • Yahoo! is seeking to challenge Google as the go-to place for online advertisers, as the Internet heavyweights increasingly go head-to-head in big marketing pitches. Read the whole story...
  • Several U.S. weather and news Web sites were deluged by heavy traffic as hordes of people went online seeking emergency information and news on Hurricane Katrina, which battered the U.S. Gulf Coast. Read the whole story...
  • Microsoft Corp. said Tuesday it had acquired Teleo Inc., a small San Francisco startup whose software lets people make calls from computers to traditional telephones. The deal for privately held Teleo, which closed Monday, could allow Redmond-based Microsoft to gain a competitive edge in the growing market for Internet-based calling services. Terms were not disclosed. Read the whole story...
  • Will Playboy readers persuade their spouses they're buying the online version for those exclusive interviews? Highly doubtful. After all, in the Internet era, interviews, like most news and information, are rarely rare; they're almost always accessible. They're as plentiful and on-demand on the Web as, ahem, revealing pictures. Therefore it's highly likely that Playboy will have to enhance or exploit one of its two features as it moves online. Read the whole story...
  • John A. Greco Jr., president/CEO of the Direct Marketing Association, is saddened by the devastation left this week by Hurricane Katrina. But he also has advice for direct and interactive marketers nationwide looking for ways to reconfigure marketing and business efforts in the Gulf Coast states. Read the whole story...