Wednesday, August 24, 2011
Gavin O'Malley, August 24, 2011, 12:05 PM
Android Dominates Mobile Ad ImpressionsMillennila Media

Who's winning the race to monetize mobile? Well, as of July, Android still dominated mobile ad impressions with a 61% share of the market, according to new numbers from Millennial Media. While Android has led the market for eight consecutive months, Boy Genius Report says the numbers represent a "sizable swing ... for the first time in several months, with Android usage ... increasing from 54% in June to 61%."

Put another way, "Android's growth is something we're already used to, but it's the leaps and bounds that the platform takes that exceeded expectations in July," writes

Meanwhile, Apple's much-maligned iOS came in a distant second with 21% of impressions served during the month. That said, when ad revenue was tracked by platform, Android only bested iOS by 5%, ZDNet notes.

Apple is also the No. 1 mobile manufacturer with 26.45% of the market, closely followed by Samsung with 19.11%.

Poor Windows Phone 7 generated only 2% of ad impressions in July, but achieved a 71% increase month-over-month. "The indicates that more of these phones are in the market each month, and with Mango due to launch soon WP7 could be poised for good growth," ZDNet suggests.

In a different light, Millennial's data reveals that "the mobile network that is benefiting most of all from the smartphone data explosion is not a cellular operator, but the collective power of WiFi," writes paidContent. Indeed, it shows "that a full third of all traffic came from WiFi networks -- which include those from mobile operators but also the many hotspots and networks that are not."

A top mobile ad network, Millennial Media's monthly statistics are recognized by some as a health barometer for the mobile industry.

Read the whole story...
  • Gavin O'Malley, August 24, 2011, 12:05 PM
  • Ticketmaster Gets Social With Facebook Betting big on word-of-mouth marketing, Ticketmaster this week is launching enhanced Facebook connectivity. The company hopes to "reduce the estimated 40% of live event tickets that go unsold," Fast Company reports. Using an interactive seat map, fans can now choose their exact seats instead of relying on Ticketmaster to determine the "best available" options. "Now you can have an even more customized ticket search," Fast Company explains.

    "By connecting to Facebook while you browse for seats, you can see where your friends have purchased tickets. The friends who have tagged their seats, that is." Positioning itself as a "more innovative and fan-focused company," Fast Company says the initiative was driven by one statistic: "Each time a [Ticketmaster] ticket buyer shared with Facebook friends that he was attending an event ... that alert generated $5.30 in additional ticket revenue."
    ,br> Once users have connected to Facebook from Ticketmaster's site, a list of friends who are attending a particular venue appears on the left. The venue's seat map displays Facebook flags in the sections where friends are sitting. Read the whole story...
  • Newest Yahoo Mail Lures 100M Users Debuting a few months back, it's now safe to say that the latest version of Yahoo Mail was a hit. According to Yahoo, the service just surpassed 100 million monthly active users. What accounts for the success? Well, new features include integrated notifications and messages from Facebook, Twitter, Zynga and other email providers within a single interface, i.e., it got very open and very social.

    As TechCrunch notes, Yahoo also made the mail client speedier, more customizable with 50 themes, and improved its search function. Within the new Yahoo Mail, users can also use IM clients from Yahoo, Facebook, and Windows Live. Rather than resting on its laurels, Yahoo now plans on adding even more features -- apparently inspired by customer feedback -- including putting the message toolbar at the bottom of messages, and the ability to switch between paginated and infinite scrolling views.

    Yahoo had close to 90 million accounts in May. Still, Techcrunch adds, "The email service is facing increasing competition from other clients like Gmail and Microsoft Hotmail and is losing some of its market share." Read the whole story...
  • Facebook, Twitter To Fight Gov. Censorship Facing the first true threats of censorship from the Western world, Facebook and Twitter appear ready for a fight. "The major social networks are expected to offer no concessions when they meet the home secretary, Theresa May, at a Home Office summit on Thursday," the Guardian reports.

    In the wake of riots and looting across England, government ministers have called for a ban on social networks during times of civil unrest. Prime Minister David Cameron has also asked that suspected rioters be banned from social networks. The home secretary is expected to explore what measures the major social networks could take to help contain disorder -- "including how law enforcement can more effectively use the sites -- rather than discuss powers to shut them down," according to the Guardian.

    In their defense, however, Facebook and Twitter are expected to strongly warn the government against introducing emergency measures that could usher in a new form of online censorship, the Guardian reports. Read the whole story...
  • Is China's Renren A Win-Win For MSN? Microsoft's MSN this week announced a partnership with Chinese social-networking site Renren. The goal? "To cooperate in areas of instant messaging and social networking," according to Reuters. The strategy? "The two companies will cooperate on providing universal log-in access to both platforms and cross sharing of photos and status updates," Reuters writes.

    The specifics? The agreement will see a significant level of integration between the two platforms. Said Renren's chief operating officer Liu Jian in a statement: "Renren's alliance with MSN network is in the spirit of a win-win situation." Seeking success where others (i.e., Google) have found failure, Microsoft has recently focused it global expansion efforts on China.

    Last month, the software giant said it would partner with Baidu to provide the Chinese Web-services company with English-language search. By the numbers, China is a very attractive market for any tech company. As Reuters notes, it's the world's largest Internet market by users with around 480 million "netizens," while around 230 million of them use social networking sites, and 385 million of them use instant messaging. Read the whole story...